Why the Hospitality Industry Needs NOW
NOW is the facilitator that works with this vital tourism sector to drive every hotel property towards a just, climate-safe and regenerative future.
Why We Need to Wake Up NOW
Today, the sustainability movement is falling short and our attention must focus on the root causes of our biggest challenges – human induced the climate emergency, nature in crisis and systemic inequality.
The science is as clear as it is compelling. If global warming is to be contained between 1.5°C and 2°C above pre-industrial levels, carbon emissions need to be cut NOW. Hospitality businesses that remove more carbon than they emit are what travellers are demanding, investors backing and global governments legislating for.
Eight decades in the hospitality industry have taught us that travel can – and must – become a force for good. A future where people and planet prosper is worth fighting for. Join us.
What We Are Doing NOW
We make it easier to be sustainable and build capacity, accountable and transparent, certified and compliant, and accelerate climate action to remove more carbon emissions than emitted (Net Negative Emissions).
We provide solutions for hospitality businesses to build stakeholder trust and support, and empower them to calculate and address their event emissions.
Who NOW Supports
Hospitality leaders who are taking responsibility for their impacts and doing their part to make the Sustainable Development Goals (SDG) a reality.
NOW Members are change makers who “walk the talk” boldly rather than simply talk.
For hotels with a sustainability programme, the next-level urgent action is transparency that comply with Green Claim Directives and decarbonization that support the SDG.
What NOW Offers
NOW offer access to high-quality carbon credits verified by the most stringent certification on the market with rebates to help finance sustainability actions, and sustainability reporting technology for transparency and stakeholder engagement.
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NOW Force for Good Leaders Offer
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NOW Sustainability Reporting Tool
A Message from NOW Co-founder and Chairman, Onno Poortier…
We believe that ‘doing good’ is better for business, your competitive advantage and your profit margin. But most importantly, it secures the kind of world you and your children want to live – and travel – in.