An increasing number of travellers care about the sustainability of the product or service they consume. It’s important for hotels and travel companies to prove they are sustainable, rather than just say they are. It is absolutely critical to prove what they are claiming.

Be kind whenever possible. It is always possible.
There are only two days in the year that nothing can be done. One is called yesterday and the other is called tomorrow. Today is the right day to Love, Believe, Do and mostly Live.

A very small percentage of resort and wellness facilities are taking sustainability seriously by incorporating it into their core values. Ownership and management resist taking risks of implementing strategies toward sustainable outcomes due to greenwashing, and the stigma associated with it. Few companies are willing to take a stand and conduct due diligence necessary for talking or taking more robust action.

It must be NOW that we take action. There are many sustainable solutions. Hotels must act to become truly sustainable, use energy and water resources better, support local communities, serve local water in glass bottles, get rid of plastic bottles and stop using all products made from petroleum.

If everyone who travels can let travel companies know they are not prepared to use their services until they change – but that they will use them even more if they do – change would come pretty fast.

It’s not just in small actions that we create change, it’s about being a new way of life – we need to change the way we think about ourselves and the planet. Make informed choices and make them part of your everyday life and don’t assume others are doing it for you.