The rise of the conscious traveller in 2019
Travel predictions give us hope
NOW is a global community that believes travellers have the responsibility to be a force for good for people and planet. We seek to inform, inspire and empower you to make smarter choices on where to go, what to do and who to stay with. We are the conscience of the travel industry, with a mission to boldly advance sustainability, social responsibility and principled business practice.
Today, our planet is 1° Celcius (33.8° Fahrenheit) hotter than pre-industrial levels . How much hotter can we get?
By January 2020, the 195 countries* that signed the 2015 Paris
Agreement must fully implement their country’s commitment to
Click here to view What was agreed at COP24 in Poland and why did it take so long?
Click here to view 2018 The Year in Climate Change.
Find out how it will affect our lives here
Will Be Available By January 2019
It’s important for 'eco' companies to prove they are sustainable rather than just say they are. Accountability is the key. Consumers have the right to choose the companies they wish to support and make personal ethical choices based on open and honest information.
It’s no longer cool to drink commercially bottled water. What is cool is to be socially responsible and raise awareness and funds for a problem that we as an industry can eradicate.
I believe that consumers should vote with their wallets and exercise this power more to drive collective change in the world. Today, many guests are very aware of environmental issues and many chose to stay in hotels they feel take care of the environment and the locals. Unfortunately, I don’t think enough people care.
Bathroom towels aside, the most irritating greenwashing that I’ve come across on my travels are otels that crow about their ‘green’ credentials yet design bedrooms without mosquito nets and fans so that it is impossible to sleep without air-con or offer food that is not seasonal and that has flown miles to get there. Woody pineapples in Athens in midwinter? Do we need them? No!
Doing the right thing