Transforming Tourism Businesses for a Sustainable Future
Today, there is greater expectation for business to lead and demonstrate commitment to a sustainable future with accountability and transparency. More leaders want to do the right thing on issues of climate and sustainability, but we are not yet seeing the deep transformation, systems change and carbon reduction that is urgently needed, and it's time to reset ambitions.
We exist to make travel more sustainable for travellers staying in hotels. We help to make these businesses stronger by doing good and 'giving more to the world than they take'.
Who We Are
NOW is an advisor and facilitator to hospitality companies and education institutions with courage to advance sustainability with accountable and transparency, and its goals to support the UN Global Goals and be Climate Positive (also known as Carbon Negative).
NOW Vision
A world where travellers, tourism, the environment and society can prosper together today and into the future.
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What We Aim To Achieve
Businesses that tackle the climate crisis as a ‘crisis’. Sustainable business practices that drive transformative system change so greenwash and the acceptance of poor environmental and social performance are no longer acceptable. Raise the bar on reporting standards and make sustainability a SOP and core to all strategies.
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Our Experience & Scope
NOW Team and Advisors are knowledgeable and experienced in hotel operations, asset management, marketing communications, media, sustainability, technology, and wellbeing. Our strategic partners and consultants are sustainability experts, multi-lingual trainers, independent auditors, and specialists in brand strategy, editorial content, PR and visual marketing.
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Why We Must Act NOW
Climate Positive, also known as Carbon Negative, is better than Net Zero
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The alarming 2022 UN Climate Report made it clear that rising global emissions must peak before 2025 and decrease by half this decade when our planet will likely reach 1.5°C (34.7°F), causing climate breakdown and irreversible destruction in nature.
- WHAT can each person do to boldly drive change NOW? +
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Use the power with your wallet and your vote NOW.
Only support accountable and transparent companies that aim to be Net Zero or better (Climate Positive, also known as Carbon Negative) before 2030 and support the UN Global Goals.Call out companies that do little or nothing and Greenwash OR Goalwash (misleading ‘green’ messages OR claiming 'UN Sustainable Development Goals with no proof - to increase profit).
Track climate action in organizations you support and demand urgent action.Build personal resilience NOW.
Radically advance to a low carbon and sustainable lifestyle. Waste less.Invest in change NOW
Support big movements that demand recovery programs address the climate emergency, collapsing ecosystems and deficits on social justice.350.org | Fridays for Future | Stop Ecocide | Fossil Fuel Divestments | Possible
View - Conscious Travel tips
Trusted Tools to Engage Stakeholders
Track sustainable hotels, low carbon travel, and profound travel experiences.
NOW Sustainability Tool
NOW Offset Carbon Tool
Discover Forces for Good in NOW Sustainability Tool
NOW Guide to What’s Good Outside
Passionate hosts with purpose at Soneva Kiri at Thailand
share their unique knowledge of local culture and experiences.
Achieving Global Goals
Care for Children help children move out of orphanages into loving, local families. View
Find more in SDG Collaborations
Embracing Transformative Change
Bold, open and honest conversation.
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