Movers & Mavericks
60 seconds with Paul Lister
NOW talks to the founder of The European Nature Trust
NOW is a global community that believes travellers have the responsibility to be a force for good for people and planet. We seek to inform, inspire and empower you to make smarter choices on where to go, what to do and who to stay with. We are the conscience of the travel industry, with a mission to boldly advance sustainability, social responsibility and principled business practice.
Today, our planet is 1° Celcius (33.8° Fahrenheit) hotter than pre-industrial levels. How much hotter can we get?
Will Be Available By Spring 2019
An increasing number of travellers care about the sustainability of the product or service they consume. It’s important for hotels and travel companies to prove they are sustainable, rather than just say they are. It is absolutely critical to prove what they are claiming.
Be kind whenever possible. It is always possible.
There are only two days in the year that nothing can be done. One is called yesterday and the other is called tomorrow. Today is the right day to Love, Believe, Do and mostly Live.
A very small percentage of resort and wellness facilities are taking sustainability seriously by incorporating it into their core values. Ownership and management resist taking risks of implementing strategies toward sustainable outcomes due to greenwashing, and the stigma associated with it. Few companies are willing to take a stand and conduct due diligence necessary for talking or taking more robust action.
It must be NOW that we take action. There are many sustainable solutions. Hotels must act to become truly sustainable, use energy and water resources better, support local communities, serve local water in glass bottles, get rid of plastic bottles and stop using all products made from petroleum.
If everyone who travels can let travel companies know they are not prepared to use their services until they change – but that they will use them even more if they do – change would come pretty fast.
Doing the right thing