COP 26 … It’s Time to Say ENOUGH!
And stop the Blah, Blah, Blah.
NOW supports both travellers and the travel industry to commit to a more sustainable and regenerative future.
Travellers use NOW to travel better, decarbonize and directly book the world’s most sustainable stays.
Hotels that join NOW are accountable, inspiring and do more than just sustain, they advance the
wellbeing of communities and the environment.
Find them in NOW Sustainability Tool.
Sustainable, transformative, purposeful … and delightfully regenerative.
Helpful Travel Tips. View
Share Your Travel Experiences Here
Accountable, ambitious and sets the bar higher on low carbon travel and support of Global Goals.
Based on the best available science, the Climate Clock answers the question on how much time is left before we reach 1.5°C (34.7°F), given the current trend of global CO2 emissions and the level of human-induced warming.
We have gone over the dreaded tipping points. It is no longer just about saving the planet ... it is about saving ourselves.
It is still possible to avoid total systems collapse and catastrophe IF WE ACT NOW and do not exceed 1.5°C (34.7°F).
Use the power with your wallet and your vote NOW
Only support accountable and transparent companies that aim to be Carbon Zero / Carbon Positive before 2030 and support the Global Goals.
Call out companies that do little or nothing and greenwash. Track climate action in your country and demand urgent government action.
Build personal resilience NOW
Radically advance to a low carbon and sustainable lifestyle. Waste less.
Invest in change NOW
Support big movements that demand recovery programs address the climate emergency, collapsing ecosystems and deficits on social justice.
1.5°C (34.7°F) above pre-industrial level is ‘the red line’, a warning indicator of where many climate impacts – on balance – go from destructive to catastrophic. IPCC’s 2021 Assessment Report revealed that our world will likely exceed 1.5°C (34.7°F) between 2026 and 2042 (central estimate 2030 and 2032).
The Good News: It’s up to us! We have hope if we act NOW. According to the IPCC, the world must cut fossil fuel emissions in half by 2030. This means each country must urgently move away from oil, coal and gas, and accelerate the just transition to clean energy.
The Bad News: Events are occurring to amplify warming. IPCC 2021 Report compared what global warming looks like at 1.5°C (34.7°F) versus 2°C (35.6°F) when it gets horrific:
• 1.7 billion more people experience severe heatwaves at least once every five years
• Seas rise – on average – another 10 centimeters (almost 4 inches)
• Up to several hundred million more people become exposed to climate-related risks and poverty
• The coral reefs that support marine environments around the world could decline as much as 99%
• Global fishery catches could decline by another 1.5 million tonnes
Embrace the world, support communities and regenerate our planet in the process.
NOW talks to the founder of the WildEast Foundation
Research exposes the good, the bad and the ugly.
It must be NOW that people understand their own impact and be aware of the implications of their actions – from what they purchase, who they purchase from and how much they consume.
It must be NOW that the awareness of the urgency needs to be conveyed and a clear plan needs to be constructed with a timeline. In my field of architecture and design, we need to implement sustainability design considerations to adhere to guidelines and frameworks of companies like EarthCheck.
It must be now that we take climate change seriously. It’s real and we must act immediately. If governments won’t lead, then business needs to.
It must be now that tourism should follow the 4C’s to develop responsible tourism by empowering the local Communities, preserving the Culture and balancing Conservation of the environment with Commerce, so travellers can enjoy discovering a healthy and productive planet for a very long time.
Consumers are NOW very aware of the environmental, social and economic challenges that face the planet. Research clearly demonstrates that safety, health and wellness, and responsible business practices form an important part of all travel decisions.
Passionate hosts with purpose at The Torridon, United Kingdom
share their unique knowledge of local culture and experiences.
Conservancy Guardians was founded in May 2020, a time of great difficulty across the globe. A total collapse in tourism revenues and the resulting impact on wildlife areas and their surrounding communities, shed clear light on the need for a broadening, holistic approach in community support and engagement when it comes to answering the long-term conservation questions in East Africa. View
"Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has." Margaret Mead
As we have said on so many different occasions, sustainability and wellbeing are completely intertwined, but who will lead the charge in the travel & tourism industry that seems to be lagging behind compared to some of its industry peers? Organisations like It Must Be NOW are clearly ahead of the game, setting best practices, offering certification tools and creating signalling effects. We posit that as the climate emergency intensifies, such organisations will put into motion a snowball / cascading effect. Expansion will therefore be exponential, not linear. Latecomers and doubters beware!
Managing Partner, Monthly Barometer
Top 10 Countries
Note: The above information is updated quarterly. Last updated on 30 September 2021.