Explore mindfully with photographer Agi Simoes

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My Top Tips to Conscious Travel

  • Offset your air travel carbon footprint
  • Travel light
  • Change sheets & towels every 4th day in the hotel your staying
  • Turn off lights in your room if you don't need them
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Local Experiences in San Fransisco, The USA

  • ART: De Young Museum at the Golden Gate Park.
  • ARTISINAL SHOPS: The Ferry Building has many small shops with great diversity owned by locals.
  • DRINK & EAT: Zuni and restaurants with foreign movies are my favorites.
  • CONNECT WITH NATURE: Golden Gate Park and the Palace of Fine Arts where Australian eucalyptus trees fringe the eastern shore of the lagoon and man forms of wildlife made their home there.
  • ENTERTAINMENT: Farmers market on Saturdays by the Ferry Building. Take the ferry across the San Francisco Bay.
  • WATCH THE SUNSET/BE KISSED: Fort Scott along Presidio’s Pacific coast where this picture was taken. Magic sunset with view of Golden Gate Bridge.

Imagine Better Travel

Better than just sustaining, but instead delightfully replenishing.

Hotel of the Week

Kasbah du Toubkal, Monoco

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NOW Traveller Diaries

Whatley Manor

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Helpful tips before, during and after your trip. View

NOW Guide to What’s Good Outside

Passionate hosts with purpose at The Leela Palace, New Delhi
share their unique knowledge of local culture and experiences.

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Inspiring Responsible Travel

Embrace the world, Support communities, regenerate our planet in the process.

Experience The World Better

Being Nomadic in the time of COVID

Lockdown in Bali, the Island of the Gods

Our Big Questions

Nature’s Red Card?

Why we must tackle overpopulation NOW

It must be NOW!

The sustainability train has left the station. We have a climate agreement, with or without America, and the biggest polluters around the world have realized that they need to act NOW rather than just make more political noise. We’ve reached a tipping point, and it’s a question of time more than anything.

Jochen Zeitz, Founder of the Zeitz Foundation View

It must be now that we take climate change seriously. It’s real and we must act immediately. If governments won’t lead, then business needs to.

James Thorton, CEO of the Intrepid Group View

Solving climate change is probably the largest business opportunity of our century. We must now ensure that nobody is left behind, and particularly people from less privileged areas see the direct benefit – so we can win them all over for the transition to a zero-carbon economy.

Renat Heuberger, CEO of South Pole View

We have to transform businesses, and they have to provide solutions to some of the environmental issues that they have created, and to help societies and communities according to the Sustainable Development Goals to bring people out of extreme poverty. Businesses need to solve environmental problems, and this can only happen if they become part of the solution rather than continue to be the problem.

Jochen Zeitz, Founder of the Zeitz Foundation View

We must stop living in the past and instead challenge all the crazy habits we have manifested that have adverse effects on the planet.

Paul Lister, Founder of The European Nature Trust View

It must be NOW that we take action. There are many sustainable solutions. Hotels must act to become truly sustainable, use energy and water resources better, support local communities, serve local water in glass bottles and get rid of plastic bottles, and stop using all products made from petroleum.

Charlotte Landolt-Nardin, Founder of the organic brand Jardin des Monts View

Traveller Tools to Trust

Sustainable Brands we know and love who are supporting the regeneration of our planet.

NOW Sustainability Tool

Find, track & directly book truly conscious hotels

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Soneva Jani

NOW Offset Carbon Tool

Calculate & offset your air travel carbon footprint.

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Achieving Global Goals

Be part of the solution. Support sustainable development goals.

MADE BLUE is on a mission: clean water for everyone! Still 844,000,000 people lack access to safe drinking water. View

Made Blue Clean Water and Sanitation

Climate Action Update

YEARS
MONTHS
WEEKS
DAYS

It’s 2020 and the united science in the IPCC (Intergovernmental Panel on Climate Change) warned that we have less than 8 years of current emissions remaining in our carbon budget before we reach 1.5°C (34.7°F). This will be by 2028, or less if we don’t lower our emissions to zero or if events occur to amplify warming. We are forewarned that just half a degree beyond this and we will severely destabilise our climate and worsen the climate extremes we are already experiencing today.

Are you using the power of your wallet and your vote to demand carbon neutrality and support of the global goals? Are you demanding for the companies and governments you support to be accountable and transparency with no greenwash allowed?

Track Climate Action NOW https://climateactiontracker.org/

The NOW Team BlogAttracting The Fearless Traveller

Fun and affordability over fear

NOW Press Room

As we have said on so many different occasions, sustainability and wellbeing are completely intertwined, but who will lead the charge in the travel & tourism industry that seems to be lagging behind compared to some of its industry peers? Organisations like It Must Be NOW are clearly ahead of the game, setting best practices, offering certification tools and creating signalling effects. We posit that as the climate emergence intensifies, such organisations will put into motion a snowball / cascading effect. Expansion will therefore be exponential, not linear. Latecomers and doubters beware!

Thierry Malleret,
Managing Partner, Monthly Barometer

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