At this critical time, travel with extreme care to yourself and others.

Find, track and directly book truly conscious hotels, resorts, reserves and retreats that care about the wellbeing of our world in the NOW Sustainability Tool.

Explore thoughtfully with Eva & Sonu Shivdasani, the Owners of Soneva Fushi

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My Top Tips to Conscious Travel

  • Ensure electricity such as air conditioning and lights are turned off when you are not in your room.
  • Do not accept plastic bottles or straws, but choose places that use alternatives like glass and paper.
  • Ask to see how the resort handles solid waste. Soneva Fushi happily takes guests on a Eco Centro tour to show our waste-to-wealth practices.
  • Choose food that has a low environmental cost. Ideally avoid meat and choose plant-based options. Shades of Green at Soneva Fushi offers fantastic plant-based dining experience.
  • Choose resorts that offset your carbon emissions including air travel. Alternatively offset your own emissions.
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Local Experiences in Kunfunadhoo Island, The Maldives

  • ART: Learn to weave coconut leaves and make the thatched roof that most locals use for the homes of neighboring island of Maalhos, known for their remarkable efforts to adopt sustainable practices
  • ARTISINAL SHOPS: Glass Studio where a Soneva team of glass specialists create signature items for our restaurants and villas, even working directly with our chefs on collaborative projects.
  • DRINK & EAT: Our organic gardens provide the freshest fruit, vegetables and herbs for our restaurants. Tour the garden with our Horticulturist and pick the ingredients for a garden lunch and plant a tree sapling to commemorate your stay.
  • CONNECT WITH NATURE: Wildlife explorer is designed for Young Sonevians and their families, an immersive experience to get up close to the wildlife of Kunfunadhoo island. Learn about the flora and fauna that inhabit the island, their local names, stories about them and learn how to spot animal tracks.
  • ENTERTAINMENT: Cinemaparadiso is a classic film screening in an open-air on-the-sand theatre experience with complimentary munchies like popcorn and over 60 flavours of ice cream, a cocktail or something more substantial.
  • WATCH THE SUNSET/BE KISSED: Join a Sunset Dolphins Cruise to watch dozens of playful dolphins in the light of the setting sun. Cruise ever deeper in the sea with the beat of traditional Maldivian Boduberu drums and be served canapés and a flute of Champagne.

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It must be NOW!

The sustainability train has left the station. We have a climate agreement, with or without America, and the biggest polluters around the world have realized that they need to act NOW rather than just make more political noise. We’ve reached a tipping point, and it’s a question of time more than anything.

Jochen Zeitz, Founder of the Zeitz Foundation View

It must be now that we take climate change seriously. It’s real and we must act immediately. If governments won’t lead, then business needs to.

James Thorton, CEO of the Intrepid Group View

Solving climate change is probably the largest business opportunity of our century. We must now ensure that nobody is left behind, and particularly people from less privileged areas see the direct benefit – so we can win them all over for the transition to a zero-carbon economy.

Renat Heuberger, CEO of South Pole View

We have to transform businesses, and they have to provide solutions to some of the environmental issues that they have created, and to help societies and communities according to the Sustainable Development Goals to bring people out of extreme poverty. Businesses need to solve environmental problems, and this can only happen if they become part of the solution rather than continue to be the problem.

Jochen Zeitz, Founder of the Zeitz Foundation View

We must stop living in the past and instead challenge all the crazy habits we have manifested that have adverse effects on the planet.

Paul Lister, Founder of The European Nature Trust View

It must be NOW that we take action. There are many sustainable solutions. Hotels must act to become truly sustainable, use energy and water resources better, support local communities, serve local water in glass bottles and get rid of plastic bottles, and stop using all products made from petroleum.

Charlotte Landolt-Nardin, Founder of the organic brand Jardin des Monts View

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Forests Without Frontiers is supported by The Alpina Gstaad.

Forests Without Frontiers Climate Action

Number of Years Before 1.5°C (34.7°F)

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MONTHS
WEEKS
DAYS

It’s 2020 and the united science in the IPCC (Intergovernmental Panel on Climate Change) warned that we have less than 8 years of current emissions remaining in our carbon budget and we will reach the 1.5°C (34.7°F) above pre-industrial level tipping point. This will be by 2028, or less if we don’t lower our emissions to zero or if events occur to amplify warming. We are forewarned that just half a degree beyond this and we will severely destabilise our climate and worsen the climate extremes we are already experiencing today.

We are running out of time. Are you using the power of your wallet and your vote to demand change from the companies, organisations and governments you support? Change to be carbon positive and support of the global goals, and most important, full accountability and transparency with no greenwash allowed?

Track Climate Action NOW https://climateactiontracker.org/

The NOW Team BlogMy Journey in the World of Covid-19

How quiet things have become.........

NOW Press Room

As we have said on so many different occasions, sustainability and wellbeing are completely intertwined, but who will lead the charge in the travel & tourism industry that seems to be lagging behind compared to some of its industry peers? Organisations like It Must Be NOW are clearly ahead of the game, setting best practices, offering certification tools and creating signalling effects. We posit that as the climate emergence intensifies, such organisations will put into motion a snowball / cascading effect. Expansion will therefore be exponential, not linear. Latecomers and doubters beware!

Thierry Malleret,
Managing Partner, Monthly Barometer

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