NOW is a global community of likeminded people
who believe travellers can be a Force for Good. Be inspired and empowered to make a sustainable difference to people and planet. Explore and book places to stay that do the same.
NOW raises the bar on sustainability, accountability and transparency in hotels, resorts, lodges, cruise liners and luxury trains. Explore our invitation-only Force for Good Alliance of inspiring, responsible companies with a mission to boldly advance sustainability and sustainable development.