NOW is the facilitator that works with this vital tourism sector to drive every company and property towards a climate positive future.
The science is as clear as it is compelling. If global warming is to be contained between 1.5°C and 2°C above pre-industrial levels, carbon emissions need to be cut NOW. Hospitality businesses that remove more carbon than they emit are what travellers are demanding, investors backing and global governments legislating for.
Eight decades in the hospitality industry have taught us that travel can – and must – become a force for good. A future where people and planet prosper is worth fighting for. Join us.
Our focus is advancing sustainability and decarbonisation within the hospitality industry. We facilitate the reduction of carbon emissions in businesses – and the removal of more than 100% of residual emissions – so they can achieve climate positive.
Hospitality leaders who are ready to take action on the climate emergency while futureproofing their businesses and elevating their career. NOW members are change makers who are committed to walking boldly rather than simply talking.
A science-based data-driven Climate Positive Programme, which includes our reporting tool for transparency and stakeholder engagement and access to high-integrity carbon offset projects, guaranteed by the most stringent certification on the market.
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We believe that ‘doing good’ is better for business, your competitive advantage and your profit margin. But most importantly, it secures the kind of world you and your children want to live – and travel – in.