Experience The World Better
Today and everyday
NOW supports both travellers and the travel industry to commit to a more sustainable and regenerative future.
Travellers use NOW to travel and directly book the world’s most sustainable stays, supporting the wellbeing of people and planet.
Hotels join NOW to become rigorous around sustainability with accountability and transparency.
View NOW Sustainability Tool.
Slower, sustainable, inclusive, accountable and transparent … and delightfully replenishing.
Helpful tips before, during and after your trip. View
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Embrace the world, support communities, regenerate our planet in the process.
Today and everyday
NOW talks to a leader in innovative and sustainable hotel design
Passionate hosts with purpose at The Legian Seminyak, Bali
share their unique knowledge of local culture and experiences.
It must be NOW that aviation becomes carbon positive – nobody should fly without planting trees or investing in other projects that have a positive impact on earth and help repair some of the damage we have done.
At a time when we have enormous pressures on planetary boundaries and where too many people are left behind, there is huge opportunity for business leaders to step up and address some of the most urgent challenges we face. It must be NOW that business adopt a model not just based on CSR and being “less bad”, but one that truly puts itself to the service of society and takes responsibility for its value chain.
It must be NOW that the hotel industry must stop talking about growth and seeking more profit. They need to commit to investing in energy efficiencies, reduce emissions and give back to the community.
It must be NOW that consumers must drive the narrative. Everyday people like us can change the world by refusing to do business with or buy products from anyone who’s values aren’t aligned with our own.
It must be NOW that we all take the time to witness firsthand the devastation that has already and is currently taking place in destinations and communities that don’t affect us personally. While that is often a difficult, sad experience, we learn the most from personal interactions and need to be storytellers on these communities’ behalf to ensure they cannot be ignored or forgotten.
Be part of the solution. Support sustainable development goals.
Forests Without Frontiers is a non-profit tree-planting organisation, working on reforestation and rewilding projects. We create bio-diverse nature havens, working with local expert partners and help restore ecosystems. View
Forests Without Frontiers is supported by The Alpina Gstaad.
It’s 2020 and the united science in the IPCC (Intergovernmental Panel on Climate Change) warned that we have less than 8 years of current emissions remaining in our carbon budget and we will reach the 1.5°C (34.7°F) above pre-industrial level tipping point. This will be by 2028, or less if we don’t lower our emissions to zero or if events occur to amplify warming. We are forewarned that just half a degree beyond this and we will severely destabilise our climate and worsen the climate extremes we are already experiencing today.
We are running out of time. Are you using the power of your wallet and your vote to demand change from the companies, organisations and governments you support? Change to be carbon positive and support of the global goals, and most important, full accountability and transparency with no greenwash allowed?
Track Climate Action NOW https://climateactiontracker.org/
As we have said on so many different occasions, sustainability and wellbeing are completely intertwined, but who will lead the charge in the travel & tourism industry that seems to be lagging behind compared to some of its industry peers? Organisations like It Must Be NOW are clearly ahead of the game, setting best practices, offering certification tools and creating signalling effects. We posit that as the climate emergence intensifies, such organisations will put into motion a snowball / cascading effect. Expansion will therefore be exponential, not linear. Latecomers and doubters beware!
Managing Partner, Monthly Barometer
Note: The above information is updated monthly. Last updated on 18 November 2020.