We have a climate agreement, and with or without America, the biggest polluters around the world have realized that they need to act NOW. Even political noise that is trying to turn the wheel back will not be successful. We’ve reached a tipping point and it’s now a question of time more than anything.

We already know everything we need to know to ensure a sustainable world for nine billion people by 2050. It must be now that we have to get on and implement it just as fast as possible.

Companies must have a purpose beyond making money to be successful in the 21st century. Being passionate about what we’re doing, and being true to our life’s purpose, rings true and engages employees. That’s essential for magical service in travel and tourism.

It’s important for companies to prove they are sustainable rather than just say they are. In this age of transparency there is nowhere to hide.

Do everything to be carbon neutral.

Bathroom towels aside, the most irritating greenwashing that I’ve come across on my travels are the lack of transparency on real numbers. What portion of the room night is given back to the community for conservation? If a hotel or tour operator talks about it as a means to market themselves, then they should also have the balls to give it a figure we can see and believe in