NOW Track & Book

Use your spending power to save our world when you travel

NOW Track & Book

Use your spending power to save our world when you travel

Smarter Travel for People and Planet

NOW is a global community that believes travellers have the responsibility to be a force for good for people and planet. We seek to inform, inspire and empower you to make smarter choices on where to go, what to do and who to stay with. We are the conscience of the travel industry, with a mission to boldly advance sustainability, social responsibility and principled business practice.

The Big Questions

Exploitation in travel and tourism

Situations our consciences can’t ignore

Travel the World

Connect The Dots

Clever Stuff

Tuck In

Be Well

Movers & Mavericks

Climate Action Countdown to 2020

Today, our planet is 1 degree Celcius hotter. How much hotter can we get?

DAYS

HRS

MIN

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By January 2020, the 195 countries* that signed the 2015 Paris
Agreement must fully implement their country’s commitment to

  • Mitigation – reducing carbon emissions at a quick enough pace to limit the increase in global warming to 1.5° Celcius (2.7° F)
  • Transparency – implementing an enhanced transparency framework for action and support among the agreement’s signatory countries adaptation – solidifying each country’s ability to deal with climate impacts
  • Loss and damage – strengthening each country’s ability to recover from climate impacts, particularly those that are most vulnerable, such as island nations
  • Support – including financial backing, for developing nations to build clean, resilient futures

Be empowered to use your vote and spending power to drive change. We must all commit to greenhouse-gas-emissions mitigation to limit the increase in global warming to 1.5° Celcius (2.7° F) or there will be dire consequences for us, our children and our planet. Find out what and why here

Carbon Calculator and Offset Programme

Will Be Available By January 2019

View Video

Hotel of the weekGrand Hotel Huis ter Duin

WATCH NOW IN 80 SECONDS

CHANGE MATTERS NOW

IT MUST BE NOW!

We have a climate agreement, and with or without America, the biggest polluters around the world have realized that they need to act NOW. Even political noise that is trying to turn the wheel back will not be successful. We’ve reached a tipping point and it’s now a question of time more than anything.

Jochen Zeitz, co-chair – The B Team

We already know everything we need to know to ensure a sustainable world for nine billion people by 2050. It must be now that we have to get on and implement it just as fast as possible.

Jonathon Porritt, founder – Forum for the Future View Article

Companies must have a purpose beyond making money to be successful in the 21st century. Being passionate about what we’re doing, and being true to our life’s purpose, rings true and engages employees. That’s essential for magical service in travel and tourism.

Sonu Shivdasani, founder, chairman and CEO - Soneva View Article

It’s important for companies to prove they are sustainable rather than just say they are. In this age of transparency there is nowhere to hide.

Paul Polman, CEO – Unilever View Article

Do everything to be carbon neutral.

John Hardy, founder – The Green School, Bali View Article

Bathroom towels aside, the most irritating greenwashing that I’ve come across on my travels are the lack of transparency on real numbers. What portion of the room night is given back to the community for conservation? If a hotel or tour operator talks about it as a means to market themselves, then they should also have the balls to give it a figure we can see and believe in.

Sophy Roberts, freelance travel journalist - Financial Times and Condé Nast Traveler USA View Article
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