Our Big Questions
Is the Kingdom of Saudi Arabia (KSA) heading for a revolution in the name of sustainability and wellbeing?
The truth will out
At this critical time, travel with extreme care to yourself and others.
Find, track and directly book truly conscious hotels, resorts, reserves and retreats that care about the wellbeing of our world in the NOW Sustainability Tool.
Better than just sustaining, but instead delightfully replenishing.
Helpful tips before, during and after your trip. View
Passionate hosts with purpose at Soneva Kiri, Thailand
share their unique knowledge of local culture and experiences.
Embrace the world, support communities, regenerate our planet in the process.
The truth will out
Difficult times call for difficult questions and uncomfortable conversations.
The sustainability train has left the station. We have a climate agreement, with or without America, and the biggest polluters around the world have realized that they need to act NOW rather than just make more political noise. We’ve reached a tipping point, and it’s a question of time more than anything.
It must be now that we take climate change seriously. It’s real and we must act immediately. If governments won’t lead, then business needs to.
Solving climate change is probably the largest business opportunity of our century. We must now ensure that nobody is left behind, and particularly people from less privileged areas see the direct benefit – so we can win them all over for the transition to a zero-carbon economy.
We have to transform businesses, and they have to provide solutions to some of the environmental issues that they have created, and to help societies and communities according to the Sustainable Development Goals to bring people out of extreme poverty. Businesses need to solve environmental problems, and this can only happen if they become part of the solution rather than continue to be the problem.
We must stop living in the past and instead challenge all the crazy habits we have manifested that have adverse effects on the planet.
It must be NOW that we take action. There are many sustainable solutions. Hotels must act to become truly sustainable, use energy and water resources better, support local communities, serve local water in glass bottles and get rid of plastic bottles, and stop using all products made from petroleum.
Be part of the solution. Support sustainable development goals.
Our mission is to bring innovative, sustainable, closed water cycle solutions to communities in the developed and developing world, with a key focus on refugee camps. View
It’s 2020 and the united science in the IPCC (Intergovernmental Panel on Climate Change) warned that we have less than 8 years of current emissions remaining in our carbon budget before we reach 1.5°C (34.7°F). This will be by 2028, or less if we don’t lower our emissions to zero or if events occur to amplify warming. We are forewarned that just half a degree beyond this and we will severely destabilise our climate and worsen the climate extremes we are already experiencing today.
Are you using the power of your wallet and your vote to demand carbon neutrality and support of the global goals? Are you demanding for the companies and governments you support to be accountable and transparency with no greenwash allowed?
Track Climate Action NOW https://climateactiontracker.org/
As we have said on so many different occasions, sustainability and wellbeing are completely intertwined, but who will lead the charge in the travel & tourism industry that seems to be lagging behind compared to some of its industry peers? Organisations like It Must Be NOW are clearly ahead of the game, setting best practices, offering certification tools and creating signalling effects. We posit that as the climate emergence intensifies, such organisations will put into motion a snowball / cascading effect. Expansion will therefore be exponential, not linear. Latecomers and doubters beware!
Managing Partner, Monthly Barometer