Our Vision
Tomorrow’s travellers deserve a world where hospitality, people and planet prosper.
Hospitality Expert. Mover? Activist?
NOW’s working definition: removing more GHG than a business generates across its operations and entire supply chain. Think of it as actively being a force for good rather than just ‘doing less bad’, and it has spillover benefits for other people, companies, or localities that may not have the means or initiative to reduce their own carbon footprints.
As a decision maker in the hospitality industry, you are already an expert. But unless you’re taking steps to reduce your carbon emissions, you’re fighting for the wrong team. NOW is the time to become an activist and advocate.
Hospitality and tourism is one of the largest employers on earth. Its potential to be a force for good is unparalleled.
NOW gives leaders the tools to transform being overwhelmed into an opportunity.
Why is Net Negative Emissions important?
Net Negative Emissions is a term by the Intergovernmental Panel on Climate Change (IPCC). It is better than Net Zero emissions.
NOW’s working definition: removing more GHG than a business generates across its operations and entire supply chain. Think of it as actively being a force for good rather than just ‘doing less bad’, and it has spillover benefits for other people, companies, or localities that may not have the means or initiative to reduce their own carbon footprints.
Achieving Net Negative Emissions on time is the only way to secure a liveable planet. It is vital for holding businesses and countries to account but action must be more immediate and commitments must be scrutinized, verified and independently audited by a credible body.
Why the urgency?
The aim of the Paris Agreement is ‘to limit the temperature increase to 1.5°C above pre-industrial levels.’ For the first time, average global air temperature across the entire year (Mar2023 to Feb2024) was 1.53°C hotter, resulting in warmer sea surface and the lowest sea ice on record in polar regions.
March 2024 marks one year since the world’s leading climate scientists at Intergovernmental Panel on Climate Change (IPCC) Report warned that to limit warming to 1.5°C or even 2°C – countries will need to peak carbon emissions before 2025 – drop carbon by 48% and methane by 1/3 before 2030.
We are currently on track to reach temperature increases of 3°C – which will be catastrophic for life on earth. Although many businesses are responding, few have committed to achieving Net Negative Emissions before 2030.
Governments can only move so fast. We believe principled business is at the forefront of safeguarding a thriving future for our industry, children and planet. It must be NOW.
Supporting the UNGC 10 Principles
NOW is a member of the United Nations Global Compact (UNGC) since 2021 and we respect and support the UNGC 10 Principles to guide our business policy and conduct. It establishes a common ethical and practical framework under four areas: human rights, labour, environment and anti-corruption. We also recognise the values enshrined in the United Nations (UN) Charter in the NOW Code of Conduct.
Since 2023, the UNGC recognize NOW as a Knowledge Partner and Market Mover for supporting the Better Hospitality Initiative.
View NOW Code of Conduct
