Carbon Offset Projects

At this most urgent of times, businesses are expected to advance sustainability and transition to NET ZERO or better – NET NEGATIVE CARBON EMISSIONS with accountability, compliance and transparency.

It buys us more time, helps preserve ecosystems and biodiversity, drives innovation and economic growth, enhances energy security and protects human health. It’s vital for our collective wellbeing and offers environmental benefits, and also economic, social and health advantages.

In tandem with reducing Scope 1, 2 and 3 emissions, offsetting to achieve Net Zero or better is a useful transition tool in the fight against global warming. The carbon project must be high integrity and supporting the United Nations Sustainable Development Goals (SDGs); and the carbon credits must be high quality.

Only purchase carbon offsets/credits from a verified carbon credit provider with projects backed by science, rooted in integrity, and pricing transparency. They must be able to provide evidence of high-quality carbon credits, on where the money goes, on accredited certification with independent audits, on certified cuts in identified greenhouse gases and on measurable benefits that help create resilient ecosystems and thriving communities and economies.

The NOW Force for Good Leaders offer provides access to high integrity carbon projects with high-quality carbon credits to manage risks and drive finance towards climate action activities that support 3+ SDGs.  Receive a rebate of up to 10,000 EUR with purchase to supplement sustainability budgets.

Today, companies purchasing these high-quality credits are going beyond what they are required to do legally to tackle climate change. They are responding to stakeholder demand and aligning with the SDGs on climate action and safeguarding the rights of the most vulnerable. They understand that failing to act swiftly and decisively risks catastrophic climate change, including extreme weather events, sea-level rise, biodiversity loss, and disruptions to food and water supplies. They are managing risks to avoid increasing pricing and limited availability.


High-Quality Carbon Credits

High-quality carbon credits have core carbon principles focused on governance, emission impacts and sustainable development.

Governance: Effective governance, tracking, transparency and robust independent third-party validation and verification.

Emissions Impacts: Additionality, permanence, robust quantification of emission reductions and removals, and no double counting.

Sustainable Development: Benefits and safeguards, and contribution to net zero transition.

QU.A.L.ITY criteria: QUantification, Additionality. Long-term storage and SustainabilITY

"Voluntary" Carbon Crediting Programmes

Carbon Crediting Programmes perform three basic functions:

  • they develop and approve standards that set criteria for the quality of carbon credits
  • they review crediting projects against these standards (generally with the help of third-party verifiers)
  • they operate registry systems – a publicly available central repository for the transparent listing of information and
    documentation - that issue, transfer, and retire carbon credits.

Examples of international Carbon Crediting Programmes and the label used for carbon credits) are:

  • Gold Standard - Verified Emission Reduction (VER)
  • Verra / Verified Carbon Standard - Verified Carbon Unit (VCU)
  • Plan Vivo - Plan Vivo Certificate (PVC)

Net Zero or Better – Net Negative Emissions

The Intergovernmental Panel on Climate Change (IPCC) defined Net Zero and Net Negative Emissions.

  • Net zero means cutting carbon emissions to a small amount of residual emissions that can be absorbed and durably stored by nature and other carbon dioxide removal measures, leaving zero in the atmosphere.
  • Net-negative emissions is temperature reduction whereby the amount of CO2 drawn out of the atmosphere would need to be greater than the amount entering the atmosphere.


Human-caused CO2 emissions (Scope 1, 2 and 3) can be avoided, reduced or removed. Methane, nitrous oxide and water vapour emissions are more difficult to avoid, reduce or remove, and some are impossible to eliminate completely. Net zero is important because – for CO2 at least – this is the state at which global warming eventually stops after a few decades as ocean currents bring excess heat stored in the deep ocean back to the surface.

According to the EU's Copernicus Climate Change Service, the past 10 years are the warmest on record and ocean heat rises. Global warming has exceeded 1.5C across an entire year for the first time from February 2023 to January 2024, and the year 2024 is once again a concerning hottest year on record.

According to The Nature Conservancy, if we can slow or stop deforestation, manage natural land so that it is healthy, and use other natural climate solutions such as climate-smart agricultural practices, we could achieve up to one third of the emission reductions needed by 2030 to keep global temperatures from rising more than 2°C (3.6°F).

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