NOW is a legacy project created by Alexa and Onno Poortier in alliance with inspiring
figures and companies in the hospitality and tourism industry.
Our vision - A Travel industry with little to no negative impact on people and planet.
Our mission - To boldly advance sustainability, social responsibility and principled business practice.NOW Manifesto
NOW understands that where travellers stay is key to their enjoyment and wellbeing, and hotels, resorts, lodges, cruise liners have an increasingly important role in helping their customers and guests to travel sustainably and influence their choices on sustainability.
An affiliation of extraordinary and caring places to stay that provides a sustainable travel experience and takes responsibility for their impact on the community and the environment.
A brand differentiation with integrity
Reinforce brand value and reputation as a Force for Good
Access to the NOW community and engage, connect and inspire the biggest generations of travellers, employees and influencers - Generation Y & Z.
Sustainability solutions and interactive technologies
Marketing support and promotions in itmustbeNOW.com and social media.
|# Rooms & Suites|
|1000 - 1500|
|1500 - 2000|
|Annual Membership Fee (USD)|
|$30 / room & suites|
|$26 / room & suites|
|$24 / room & suites|
One time Joining and Activation Fee - $1,000.00
Special introductory offer available in 2018-2019.
Special offers available for groups upon request in 2020.
5% of NOW net revenue from membership fees will be donated to projects that protect vulnerable wildlife while restoring balance to
threatened ecosystems and communities.
EarthCheck Evaluate is an entry level sustainability program that assesses an operator’s economic, social and environmental impact using internationally recognised criteria to report on management performance covering a wide range of areas including environment, risk and quality management. Participating organisations are awarded an Earth Rating to recognise their achievement level. Members are provided guidance on how to unlock opportunities to reduce resource consumption and operating costs. Additional recommendations are outlined for training and engagement with staff, vendors, customers and communities. EarthCheck Evaluate provides additional support which includes access to a Relationship Manager and three new calculator options covering water, waste and energy in the EarthCheck Webshop.