NOW is a legacy project created by Alexa and Onno Poortier in alliance with inspiring
figures and companies in the hospitality and tourism industry.
Our vision - A Travel industry with little to no negative impact on people and planet.
Our mission - To boldly advance sustainability, social responsibility and principled business practice.NOW Manifesto
An affiliation of extraordinary places to stay that provides a sustainable travel experience and takes responsibility for their total impact on communities and the environment wherever they are.
NOW understands that where travellers stay is key to their enjoyment and wellbeing, and hotels, resorts, lodges, cruise liners have an increasingly important role in helping their customers and guests to travel sustainably and influence their choices on sustainability.
|# Rooms & Suites|
|1000 - 1500|
|1500 - 2000|
|Annual Membership Fee (USD)|
|$30 / room & suites|
|$26 / room & suites|
|$24 / room & suites|
One time Joining and Activation Fee - $1,000.00
Special introductory offer available in 2018-2019.
Special offers available for groups upon request in 2020.
5% of NOW net revenue from membership fees will be donated to projects that protect vulnerable wildlife while restoring balance to
threatened ecosystems and communities.
A brand differentiation that your stakeholders can trust.
Reinforce reputation as a Force for Good.
Access the NOW community and engage the biggest generations of travellers, employees and influencers - Generation Y & Z.
A sustainability solution and technologies that simplify communications to all stakeholders, raise the bar on accountability and transparency, calculate and offset carbon and promote direct bookings with no commissions charged.
Marketing support and promotions in itmustbeNOW.com and social media.