The NOW Force for Good Alliance is a global community
of inspiring and responsible companies in the hospitality and tourism industry.
It is a marketing alliance platform that raises the bar on accountability and transparency around sustainability with no greenwash allowed. It will differentiate your property and simplify your communication to your stakeholders.
All members will be celebrated in the NOW Track & Book, a tool to promote Force for Good values and commitment, sustainable travel experiences on offer, track sustainability performance, offset carbon and provide direct bookings without charging commissions.
We are changing the conversation around sustainability and creating joy around being healthy, sustaining our planet, giving back, creating a community that cares about each other and the many things we look forward to everyday when we are making a difference.NOW Force for Good
NOW is a legacy project created by Alexa and Onno Poortier in alliance with inspiring figures and companies in the hospitality and tourism industry.
NOW is a Force for Good with a mission to boldly advance sustainability, social responsibility and principled business practice. Our goal is to support the industry we know and love, helping it thrive in the future without negative impact on people and planet.NOW Manifesto
To differentiate members of the NOW Force for Good Alliance they are required to take the NOW Tracker Assessment. It will assesses an operator’s economic, social and environmental impact before they are listed in the NOW Track & Book. It is an annual sustainability evaluation assessment developed and powered by EarthCheck to activate the NOW Tracker and show effort and annual progress. Also known as EarthCheck Evaluate Programme, it provides an Earth Rating certification.
The NOW Track & Book provides a simple and brilliant resource that can be accessible from your website.
A Force for Good is a responsible company that uses the power of business to help society and protect the environment. A NOW Force for Good Alliance member provides a sustainable travel experience that makes a difference, delivers better value, supports host communities, cares about the uniqueness of people and place, and aims to be in harmony with nature.
NOW understands that where travellers stay is key to their enjoyment and wellbeing, and hotels, resorts, lodges, cruise liners and travel advisors have an increasingly important role in helping their customers and guests to travel sustainably and influence their choices on sustainability.
All inspiring and responsible hotels, resorts, lodges and cruise liners.
All inspiring and responsible travel agencies. This programme will start in late 2018.
What counts to customers and guests is for our industry to step-up to be accountable and transparent, to demonstrate that we practice what we say and to show annual progress.
|2001 - 4000|
|4001 - 6000|
|Annual Membership Fee|
|$30 / room|
|$26 / room|
|$24 / room|
|$20 / room|
One time Joining and Activation Fee - $1,000.00
5% of NOW net revenue from membership fees will be donated to projects that project vulnerable wildlife while restoring balance to threatened ecosystems and communities. 100% of NOW gross revenue from carbon offset program purchased will be donated to EarthCheck Research Institute on sustainable travel.