Yasmine Mahmouidieh London

Innovations & Paradigm Shifts

Yasmine Mahmouidieh’s architecture and interior design work can be found across Europe, the United States, the Middle East and Asia, and even in the skies above as one of the few chosen designers to work on the Airbus A380.

Her unique holistic approach to sustainable design, which merges human psychology and cutting-edge technology, has resulted in an acclaimed international show-case of award-winning, one-of-a-kind projects. Her organic approach fuses modern design and functionality and does not loose sight of the two most important factors: human wants and needs.

NOW Force for Good Alliance

Sustainable to Regenerative Tourism

Leading hoteliers operating extraordinary places to stay that advance the wellbeing of people and planet by taking responsibility for their impacts on communities and the environment. These hotels are better and inspiring because they do more than just sustain, they replenish and respect limits with sustainability at its core.

View them in NOW Sustainability Tool.



EarthCheck is the world’s leading scientific benchmarking, certification and advisory group for travel and tourism, and provides itmustbeNOW.com with valuable advise and guidance on all topics related to sustainability.

EarthSafe is provided free of charge by EarthCheck to help the tourism and travel industry to meet the new health, wellness and hygiene expectations now demanded in a COVID-19 recovery. Hygiene, general visitor safety and cleanliness is expected to be front and centre in the forward travel and leisure plans for all visitor markets as we move into a reset and recovery phase where travel restrictions and physical distancing is gradually relaxed. Business operators now need to offer services and experiences in a consistent, safe and sustainable manner which not only meets individual government regulations but the heightened expectations of travel and consumer markets.

EarthCheck mobilised a global task force of leading healthcare, hygiene, assurance professionals and business operators to help design and establish a set of COVID-19 safe work principles and hygiene guidelines which can be successfully applied throughout the tourism supply chain. The task force was led by Professor David Simmons from Lincoln University in New Zealand who is Chairman of the EarthCheck Research Institute.

Mundi & Co.

Mundi & Co.

Mundi & Co is a creative agency that provides exceptional content for exceptional brands. We specialise in storytelling for luxury hotels and travel companies, with a particular passion for sustainability and conservation. Our expert team has years of experience in delivering beautiful, commercially-driven content across print and digital platforms, working closely with clients to identify their communication needs and successfully meeting commercial goals.