30 Seconds with Nachson Mimran NOW talks to the co-founder of To

30 Seconds with Nachson Mimran


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This month in its pursuit of inspiring sustainable travel NOW talks to Nachson Mimran, the co-founder of To:, an inspiring platform that promotes a different, kinder way of doing business and supports entrepreneurs and initiatives that are making our world better. Nachson is also the President of Grand Hotel Alpina AG, the owning company of The Alpina Gstaad. Find out more here.

One word that describes you?


In your own words, what do you do?

I’m a creative activist.

Which is your favourite part of your job?

Sharing it with my children.

Which is the part that you enjoy the least?

Writing emails.

Who is your greatest influence?

My brother Arieh, the co-founder of To:

Best advice you’ve been given?

Live now.

What was your Plan B?

The beach.

Your personal indulgence?


How do you like to travel?

With others.

Favourite sustainable hotel or other place to stay?

The Aman lodges in Bhutan.

What steps do you take to make your life more sustainable?

I eat a plant-based diet.

What must happen NOW to help make our planet more sustainable?

Collective consciousness.

What hotels walk the talk on sustainability in your experience?

The One Hotel in Miami and New York City.

If you could have one hour with a world leader, who would it be and what would you say?

The Dalai Lama, and I would just listen.

Any regrets so far?

Never regret anything.

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