60 Seconds with Charlotte Instone NOW talks to the founder of ethical clothing brand Know The Origin

60 Seconds with Charlotte Instone


comments no comments

Did you know that 61% of fashion brands don’t know who makes their clothes, and 93% don’t know where their fabrics come from? This month itmustbeNOW magazine talks to Charlotte Instone, whose online shop Know The Origin ensures consumers know the impact and origin of the products they buy – perfect for anyone looking for sustainable travelling clothes. Find out more

One word that describes you?


In your own words, what do you do?

Create a movement towards justice in the fashion industry.

Which is the favourite part of your job?

Working with and learning from incredible Fairtrade and organic producers across India.

Which is the part that you enjoy the least?

Being a small team and not being able to pursue every opportunity.

Who is your greatest influence?

Anita Roddick – amazing culture change she created with Body Shop and animal testing.

Best advice you’ve been given?

What does it take to X10 – lift your eyes above your circumstances.

What was your Plan B?

There is no plan B – I don’t believe in planning to fail.

Your personal indulgence?

Way too much time in the “gym” – aka the sauna.

How do you like to travel?

To places off the grid – with sunshine, culture and incredible food.

Favourite sustainable hotel or other place to stay?

My favourite trip was camping in Mexico – nothing beats getting off the grid.

What places to stay walk the talk on sustainability in your experience?

Ajiyer in Tangail, Bangladesh, a beautiful guesthouse in the jungle. All the food is locally sourced within 5km, and they grow all their herbs and spices and other ingredients on the farm. They also have a handloom centre where they use traditional techniques to make fabrics. Find out more

What steps do you take to make your life more sustainable?

Cutting out single-use plastics.

What must happen now to help make our planet more sustainable?

It must be NOW that we establish a culture of connection and caring, and understand that everything we do has meaning and impact.

If you could have one hour with a world leader, who would it be and what would you say?

Trump – I’d want to talk all things climate change, as I would love to understand the legacy he wants to leave.

Any regrets so far?

No regrets, nothing good ever comes from dwelling, I’m always pushing forwards.

NOW Travel Diaries

Do you care about sustainability? Please leave a reply here.