Register your interest. The NOW Force for Good Alliance introduction offer is available until Earth Day (April 22, 2018).REGISTER YOUR INTEREST
A special offer to inspiring and responsible Travel Agencies will be available in the spring of 2018.Coming Soon
The NOW Force for Good Alliance is a global community
of inspiring and responsible companies in the hospitality and tourism industry.
It is an integrity and marketing alliance that raises the bar on accountability and transparency around sustainability and simplify its communication to stakeholders.
All members will be included in the NOW Track & Book tool to promote sustainable travel experiences, track sustainability performance in a simple scorecard with drill down results, offset carbon and provide direct bookings without charging commissions. It will make sustainability easier to understand and communicate your commitment to be accountable, transparent and a Force for Good to all your stakeholders.FAQs
NOW is a legacy project created by Alexa and Onno Poortier in alliance with inspiring figures and companies in the hospitality and tourism industry.
NOW is a Force for Good with a mission to boldly advance sustainability, social responsibility and principled business practice. Our goal is to support the industry we know and love, helping it thrive in the future without negative impact on people and planet.NOW Manifesto
FOR THE HOSPITALITY INDUSTRY:
As a member of the NOW Force For Good Alliance, you are accountable and transparent about sustainability and use the power of business to solve social and environmental challenges.
Simple to understand, the NOW Track & Book will spotlight your sustainability performance and progress based on a NOW Tracker Assessment, promote ‘What’s Good’ in revenue producing areas of the property, promote package offers, offset carbon and provide a call-to-action for direct booking without charging commissions.
NOW Track & Book is a communication tool to simplify sustainability and reinforce the trust of your stakeholders (customers and guests, employees and suppliers, travel agents and M.I.C.E. planners, media and influencers, owners and investors).
A Force for Good is a responsible company that uses the power of business to help society and protect the environment. A NOW Force for Good Alliance member provides a sustainable travel experience that makes a difference, delivers better value, supports host communities, cares about the uniqueness of people and place, and aims to be in harmony with nature.
NOW understands that where travellers stay is key to their enjoyment and wellbeing, and hotels, resorts, lodges, cruise liners and travel advisors have an increasingly important role in helping their customers and guests to travel sustainably and influence their choices on sustainability.
All inspiring and responsible hotels, resorts, lodges and cruise liners.
All will be required to complete the NOW Tracker Assessment, an annual sustainability evaluation assessment developed and powered by EarthCheck to activate the NOW Tracker and show annual progress.
All inspiring and responsible travel agencies.
What counts to customers and guests is for our industry to step-up to be accountable and transparent, to demonstrate that we practice what we say and to show annual progress.
Register interest in the NOW Force for Good Alliance to receive the INTRODUCTION MEMBERSHIP FEE OFFER of 50% less the Annual Membership Fee until Earth Day (April 22, 2018).REGISTER YOUR INTEREST
|2001 - 4000|
|4001 - 6000|
|Annual Membership Fee|
|$30 / room|
|$26 / room|
|$24 / room|
|$20 / room|
One time Joining and Activation Fee - $1,000.00
5% of NOW net revenue from membership fees will be donated to projects that project vulnerable wildlife while restoring balance to threatened ecosystems and communities. 100% of NOW gross revenue from carbon offset program purchased will be donated to EarthCheck Research Institute on sustainable travel.
Co-Founder, Chairman & CEO
As a hotelier with extensive international experience, I remember when climate change seemed a distant possibility. Hoteliers started to discuss the “green issue” in the late 80’s after the UN published “Our Common Future” (Bruntland Report), which explained the concept of sustainability as an attempt to create awareness of the disturbing relations between human society and the natural environment.
The legendary beachfront Grand Hotel Huis ter Duin in Noordwijk was founded in 1887 and is one of the few luxury hotels in the Netherlands which is still owned and managed by a private family company. Stephan Stokkermans is the Managing Director and he represents the s...