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NOW Force For
Good Alliance

Hospitality Offer

The NOW Force for Good Alliance introduction offer is valid until September 2018.

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Tourism Offer

A special offer to Travel Agencies will be available in late 2018.

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NOW Force For Good Alliance FAQs

The NOW Force for Good Alliance is a global community
of inspiring and responsible companies in the hospitality and tourism industry.

It is a marketing alliance platform that raises the bar on accountability and transparency around sustainability with no greenwash allowed. It will differentiate your property and simplify your communication to your stakeholders.

All members will be celebrated in the NOW Track & Book, a tool to promote Force for Good values and commitment, sustainable travel experiences on offer, track sustainability performance, offset carbon and provide direct bookings without charging commissions.

We are changing the conversation around sustainability and creating joy around being healthy, sustaining our planet, giving back, creating a community that cares about each other and the many things we look forward to everyday when we are making a difference.

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NOW Force for Good
Alliance Offer

NOW Track & Book

NOW Force for Good Alliance Members
access to NOW Track & Book sustainability
profile & activities.

Hotel Listing

NOW FILM

Watch NOW in 80 seconds …

SUSTAINABLE TOURISM MATTERS

Global Sustainable Tourism Dashboard

Onno Poortier

Co-Founder, Chairman & CEO

As a hotelier with extensive international experience, I remember when climate change seemed a distant possibility. Hoteliers started to discuss the “green issue” in the late 80’s after the UN published “Our Common Future” (Bruntland Report), which explained the concept of sustainability as an attempt to create awareness of the disturbing relations between human society and the natural environment.

Meet our leaders in sustainability

NOW Collaborations

NOW Collaborations

To thrive, Forces for Good must collaborate and find strength in community.
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CONSULTANCIES Endorsed by NOW

CONSULTANCIES Endorsed by NOW

Transforming
Hospitality & Tourism
Explore

Ethical Suppliers Endorsed by NOW

Ethical Suppliers Endorsed by NOW

Launching in Mid 2018

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