Why the Hospitality Industry Needs NOW
NOW is the facilitator that works with this vital tourism sector to drive every hotel property towards a regenerative and a Net Zero or better future.
Why We Need to Wake Up NOW
The science is as clear as it is compelling. If global warming is to be contained between 1.5°C and 2°C above pre-industrial levels, carbon emissions need to be cut NOW. Hospitality businesses that remove more carbon than they emit are what travellers are demanding, investors backing and global governments legislating for.
Eight decades in the hospitality industry have taught us that travel can – and must – become a force for good. A future where people and planet prosper is worth fighting for. Join us.
What We Are Doing NOW
Our focus is to advance regenerative sustainability and decarbonisation within the hospitality industry.
We facilitate the reduction and removal of carbon emissions in business so they can achieve Net Zero or better (known as Net Negative Emissions by IPCC).
Who NOW Supports
Hospitality leaders who are doing their part to make the SDG a reality and are ready to take action on the climate emergency while futureproofing their businesses and elevating their career.
NOW Members are change makers who “walk the talk” boldly rather than simply talk.
What NOW Offers
Accelerate SDG and access high-quality carbon credits verified by the most stringent certification on the market with 5 - 10% rebates. Access NOW Tools and approaches to ensure your competitiveness, accountability & transparency.
Discover NOW SDG Movers Offer
Discover NOW Sustainability Reporting Tool
Discover NOW Carbon Credit+ Tool
A Message from NOW Co-founder and Chairman, Onno Poortier…
We believe that ‘doing good’ is better for business, your competitive advantage and your profit margin. But most importantly, it secures the kind of world you and your children want to live – and travel – in.