The NOW Advisors Hub is included in the NOW Force for Good Leaders Offer and provides:
Access to Green Partners Academy FOC in year one.
Access to Specialists and Coaches with training from EarthCheck, EU Ecolabel, ISO and Control Union to guide and support hotels on project or retainer basis:
We will give access to a knowledge platform starting with top management followed by employees
We will advise whether you are Greenwashing or not
We will train you on transparent greenwash-proof reporting (Sustainability, ESG & CSR) to be compliant with Green Claims Directive
We will advise on certification schemes, implementation & audit preparation to be compliant, & greenwash-proof reporting & communications to engage stakeholders
Specialists & Coaches in sustainability, decarbonization, sustainable design & MarComm will help you understand regulations that affect your business & propose strategies & scalable solutions.
We will assess sustainability efforts & staff knowledge in relation to regulations, to identify where to save money with little or no investment. Prepare pre-audit reports & rehearse the audit day activity
We will audit your supplier & determine whether they are greenwashing or not
We will monitor your achievements & define the process of continuous improvement including pre-audit preparation to obtain certification
The European Union has taken the lead with a serious legislation package to better inform and protect the consumer and advance the green economy.
The European Commission plans to consolidate various European Union environmental, social, and governance (ESG) reporting obligations into a single regulation, aiming to simplify the regulatory landscape and enhance the EU's competitiveness. The EU will release a revamp of three key sustainability regulations in February 2025, merging the CSRD, CSDDD, and Taxonomy into one.
DIRECTIVE (LAWS) | TARGET DETAIL |
ENFORCEMENT & APPLICATION |
FINES & PENALTIES |
---|---|---|---|
Corporate Sustainability Reporting Directive (CSRD) | Subject large EU companies and SMEs to European Sustainability Reporting Standards (ESRS) Note: Switzerland government proposed following the EU CSRD in 2025. | Enforced January 2024. Report submission by:
| Fines range from €5,000 to €10 million or 5% of the total annual turnover (or revenues) |
European Sustainability Due Diligence Directive (ESDDD) | Obligate EU companies with 1,000 + employees and a global net turnover above 450 million euros to conduct human rights and environmental due diligence in their operations. Apply to non-EU companies with a net turnover of over 450 million euros in EU. Parent companies of a group that meets the above thresholds. | Enforced 25 July 2024. Transpose into national law and communicate by 26 July 2026. Apply late July 2027 following a staggered approach with full application on 26 July 2029. | Fines of up to 5% of net worldwide turnover. |
Green Claims Directive (GCD) | Compel large businesses and SMEs worldwide targetting the EU consumer to substantiate their environmental claims with scientific evidence and verification from “approved” certification schemes and labels and independent auditors. Compliment UCPD. | Enforced 22 March 2024. Approach adopted 17 June 2024 Apply in EU member states national laws within 2 years. | Temporary exclusion from procurement, revenue loss and fines of at least 4% of total annual turnover. |
Directive to Empowering the Consumers for the Green Transition (ECGT or EmpCo) | Regulate product information to ensure consumers receive better and more harmonised information on product durability and reparability. Complement CRD. | Enforced 26 March 2024. Apply in EU member states from 27 September 2026. | Temporary exclusion from procurement, revenue loss and fines of at least 4% of total annual turnover. |
Unfair Commercial Practices Directive (UCPD) | Regulates unfair business practices including untruthful information to consumers or aggressive marketing techniques to influence choices. | Applied in EU member states since 28 May 2022 | Fines of at least 4% of the trader’s turnover or €2 million when turnover info is not available |
Consumer Rights Directive (CRD) | Ensure consumers rights to information, to cancel online purchases and to return goods wherever they shop in the EU. | Applied in EU Member states since 13 December 2013 Note: Post Brexit, UK copied this EU legislation which remained in effect today. | Depends on member state. Fines and may also involve compensating the consumer for any harm caused. |
NOW recommends globally recognised standards – EarthCheck, EU Ecolabel and ISO - that are fully aligned with current European regulations and leads in environmental responsibility.
Achieving an accredited sustainability certification is about actioning a rigorous validation process. Certification standards provide a framework that the hotel business must align with fully. The certification will only be awarded when the operations meet these standards.
EarthCheck +
EU Ecolabel +
ISO 14001 / ISO 9001 / ISO 50001 / ISO 26000 +