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With 25 years experience in consultancy, branding, marketing, advertising, public relations and digital production; Andy Whiteside has worked with the world’s leading brands including hotels, spas, restaurants, destinations, real estate, lifestyle and fashion.

Hailing from a family of hoteliers and restaurateurs, he is deeply passionate about the travel industry and following a career in journalism he decided to specialise in the hospitality and lifestyle sectors with a focus on communications and brand reputation.

During his career he has devised and implemented a repositioning campaign for the island of Madeira, co-created the social media strategy for Four Seasons Hotels & Resorts in Europe, the Middle East and Africa and has worked with clients such as Aman Resorts, Six Senses Hotels & Resorts, Taj Hotels Resorts & Palaces, LUX* Resorts & Hotels, Dolphin Capital and GHM.

With a particular passion for digital communications, he has conceptualised TV and magazine advertising campaigns, launched more than 50 hotels, spas and real estate projects worldwide and has directed and produced more than 200 films. He now works as a senior freelance consultant to a select group of handpicked clients.

Andy heads NOW’s social media division and looks forward to growing our global community who want to make a difference to the way we travel.

Now, more than ever, each of us must take our responsibilities seriously to the impact we make upon our planet, its people and precious resources. We all have an individual role to play – but together we are stronger and the changes we can affect can make a real difference. We owe it to our future generations to do this NOW.