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After more than two decades in hospitality, Cristina Bastian strongly believes that it is time for the industry to harness its powerful potential to make a difference.

Previous roles have ranged from operations, project management, marketing and consultancy with luxury hotel groups such as InterContinental and Mandarin Oriental. In 2009, she founded PRessence, whose current clients include Alila, Severin*s Resort & Spa and the Castell Son Claret Mallorca.

Recently she has also started to work with Fair Job Hotels, an initiative of German Hoteliers that promotes the fair treatment of staff within the industry.

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