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Cristina Bastian’s career in hospitality and communications spans over more than two decades with extensive work experience in the UK, Asia and the US.

Her tenure in various disciplines such as operations, project management, marketing  and consultancy with luxury hotel groups InterContinental and Mandarin Oriental, Hotel consultants HVS and Goldman Sachs finally lead to senior positions with luxury travel PR agencies in London and Munich.

In 2009, Cristina founded PRessence to support luxury hotels in successfully communicating with the media in German speaking Europe by developing strategies geared towards specific target groups, provide inside knowledge, media contacts and valuable connections towards relevant media.  As the Managing Director, she represents luxury hotel groups Alila Hotels and Resorts and the Selection of German Luxury Hotels and Luxushotel as well as privately owned boutique hotels such as the Castell Son Claret Mallorca, the Grand Hotel Sonnnenbichl in Garmisch, the Söl’ring Hof in Sylt and the Europäischen Hof in Heidelberg in German speaking Europe. Only recently, Cristina has started to work with “FAIR JOB HOTELS”, an initiative of German Hoteliers, to promote the fair treatment of staff in order to improve employer branding in the industry.

Cristina is delighted to be a founding member of NOW and strongly believes that it is time for a much needed change in an industry, that not only is it meant to make dreams come true for its guests, but that it is also extremely powerful and can truly make a difference.