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Born in Switzerland, I grew up between Europe and West Africa, and quickly became attracted by outdoors, sports, travel and adventure. I sailed through school easily but with no merits, my real interests being in discovering the cultures of the world, and learning from my fellow human beings and their endless creativity, diversity and depth.

My love for design lead me to start my professional life by building two villas in Marrakech. To this day, my energy goes into creating spaces for people to feel welcome and cozy, a passion that I am putting into motion at the 5-star hotel I run today in Gstaad, Switzerland to great delight.

At 21 years old, I found myself propelled into a senior position in the family business. My father’s philosophy of “baptism by fire” was the best way to learn how to face all the responsibilities that come with running a leading agro-industrial business in frontier markets.

My love of sports grew through my work as head of international affairs on the Senegalese Olympic Committee, where I fought to promote the benefits of sports for the disadvantaged youth. This prompted me to found a non-profit named after my grandmother, La Fondation Marie-Louise Mimran, facilitating the development of educational, health, sports, and cultural programs in West African countries.

The next chapter of my life is To:, an initiative I am heading with my brother Arieh that assembles financial and human resources into a platform that tackles some of the world’s most pressing matters.