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Co-founder of NOW and chairman of NOW Transforming Hospitality GmbH., Onno Poortier believes the climate crisis presents the hospitality industry with a unique opportunity to positively impact many lives – and secure thriving businesses in the process.

A respected hotelier and professional, his five-decade-long career has seen him work with luxury hotel brands around the world in fields as diverse as consultancy, asset management, business development, corporate organisation, marketing and operational management.

As chairman, director and board advisor of numerous luxury hotels and marketing alliances he maintains a defining role within the industry. Currently, he serves as chairman of Sandoz Foundation Hotels and also sits on the international advisory board for Preferred Hotels & Resorts.

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