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Yateendra Sinh is the Founder of Y.S. and Associates.

He moved to Switzerland in 2000 to join EHL Hospitality Business School (formerly known as École hôtelière de Lausanne) as the previous CEO of Lausanne Hospitality Consulting SA (LHC) for 18 years. He was at the forefront of LHCs business strategies and client portfolio management and built one of the world’s most powerful hospitality advisory business that delivered training and consultancy on strategic, managerial and operational issues in over 36 countries. Yateendra believed in continuous improvement of service quality and in providing the hospitality industry with radical and innovative solutions.

Prior to joining LHC, Yateendra held various operational responsibilities such as pre-opening and managing of hotels, business clubs, townships and large IT infrastructure networks. Yateendra has expertise in many facets of the hospitality industry: planning, policy-making, industry diagnostics, strategic analysis, new product & concept development, re-engineering, marketing and information technology.

Yateedra believe that it is our moral responsibility to leave this world in a better place for our children, in comparison to what we inherited from our forefathers. This can only be achieved if we think sustainability in all aspects of our social, professional and personal lives. Every small contribution will add up to make a “BIG Deal” – It Must Be Now!