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NOW Transforming Hospitality GmbH is a for-profit company launched in April 2017 with a mission to boldly advance sustainability, social responsibility and principled business practice in the travel and hospitality industry.

We’re proud to be a Certified B Corporation ®.

B Corporations are leaders of the global movement of people using business as a force for good.

B Corps are important because they inspire all businesses to compete not only to be the best in the world, but to be the best for the world.

Certified B Corporations meet higher standards of social and environmental performance, transparency, and accountability.

The performance standards B Corps meet are comprehensive, transparent and verified. They measure a company’s impact on all its stakeholders (e.g. workers, suppliers, community, customers and the environment).

Unlike traditional corporations, Certified B Corporations are legally required to consider the impact of their decisions not only on their shareholders, but also on their stakeholders (e.g., workers, suppliers, community, consumers, and the environment).

As a Certified B Corporation, NOW is committed to donate an equivalent of 5% or more of net revenue from the NOW Force for Good Alliance membership fees to organisations committed to building resilience for our vulnerable planet.

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