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NOW Transforming Hospitality GmbH is a for-profit company launched in April 2017 with a mission to boldly advance sustainability, social responsibility and principled business practice in the hospitality industry.
NOW is a changemaker which use the power of business to help solve social and environmental problems. As a Force for Good and a start-up, we are proud to receive a ‘B Corp Certification Pending’ recognition for year one. We are on the path to full certification and presently carry a B Corp Certification Pending designation from B Lab who defines a start-up as a business that has been in operation for less than twelve months.
NOW is different from many other start-ups because we’ve already met the legal requirement for full certification and committed to meeting the performance requirement in the next 12 months.
The B Corp movement is built on the simple fact that business impacts and serves more than just shareholders — it has an equal responsibility to the community and to the planet. B Corps meet the highest standards of verified social and environmental performance, public transparency, and legal accountability, and aspire to use the power of markets to solve social and environmental problems.