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itmustbeNOW.com is registered in Switzerland under NOW Transforming Hospitality GmbH, a Certified B Corporation ® since April 2017.

B Corporations are leaders of the global movement of people using business as a force for good. Certified B Corporations meet higher standards of social and environmental performance, transparency, and accountability. They measure a company’s impact on all its stakeholders (e.g. workers, suppliers, community, customers and the environment).

As a Certified B Corporation, NOW is committed to donate an equivalent of 5% or more of net revenue from the NOW Force for Good Alliance membership fees to organisations committed to building resilience for our vulnerable planet. www.bcorp.org

View video and be inspired to be a Force for Good.

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