Celebrate Earth Day & the birthday of NOW!

Join our amazing competition starting April 22nd! Winners announced on June 5th – Environment Day!

  • Win 3 nights for two persons at the sustainable Grand Hotel Huis Ter Duin, the ultimate beach get-a-way located in the dunes of Noordwijk,
    between Amsterdam and The Hague, and we will offset your air or ground travel carbon footprint courtesy of South Pole.
  • Win a GROUNDTRUTH new generation travel knapsack or tote using 100% recycled materials.

To win, send us your dream sustainable trip idea that you'd like to action in the coming months - what it is and why you want to go on this trip! It can be linked to a particular hotel or resort or your dream destination. We want to know where most excites you and where you can't wait to go next - most importantly, tag who you would take with you!

Entrants will need to follow
itmustbeNOW, Grand Hotel Huis Ter Duin, GROUNDTRUTH and South Pole in Insta & FB.

Share your trip idea here Scroll To Down


  • NOW
  • Grand Hotel Huis Ter Duin
  • South Pole

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Travellers use NOW to travel better, decarbonize and directly book the world’s most sustainable stays.
For ideas, view NOW Sustainability Tool!