NOW Membership

REGISTER & APPLY NOWto receive a presentation and proposal

Register as a NOW Member and access the NOW Force for Good Leaders Offer.

‘Force for good’ is a statement of mindset as well as action.

They are businesses that believe in the need for transformation and serious climate action because it is the right thing to do.

They are committed to reforming their practices to be regenerative and leave their destination better than they found it.

They create positive impacts by rethinking and reinventing everything from business models to supply chains, to be less vulnerable to the increasing risks posed by climate change and comply with stricter regulations around sustainability.

They are SDG Movers and leaders in Climate Action.

WHY We Must Act NOW

At this most urgent of times, there is greater expectation for business to lead and do good, address societal problems and demonstrate commitment to sustainability with long-term thinking over short-term gain. At the forefront of our attention must be the critical time available to reach zero emissions (our “Deadline”), do better by aiming to be Net Negative Emissions (IPCC), and ensure a rapid and just transition to a safe climate and regenerative future.

Spotlight on NOW Hotel Members

Our guests travel to this beautiful location in the heart of the Swiss Alps for its unspoiled flora and fauna, the crystal-clear mountain streams and the majestic glaciers. The vulnerability of this sensitive environment requires us to reflect critically on our business and the affect of our actions.

The Alpina Gstaad has decided to join the NOW Force for Good Alliance, striving to be an active frontrunner in sustainable luxury tourism.

Tim Weiland - Board Advisor & previous General Manager of The Alpina Gstaad, Switzerland

It was clear that NOW would take us on a focused and thorough sustainability journey and we specially like the idea of  striving towards an accreditation for our actions.

It created a lot of work initially and made us think hard about what we did and didn’t do, answer tough questions and commit to the right way forward. We realized the good things we were doing and highlighted the many gaps which we are now rapidly closing. Our young team want their work place to take the right steps to reduce waste and do the right thing for the environment. Guests notice and a few applauded us for our actions.

We are aiming high in all that we do and this includes our sustainability goals. NOW is most definitely proving to be a Force for Good.

Sue Williams - Sustainability Consultant of Whatley Manor Hotel, Malmesbury, UK

"Sustainability is at the heart of Soneva. Our core purpose is engaging an imaginative "SLOW LIFE". We have incorporated Sustainability into our fabric from the very beginning, when we started in 1995.

We are pleased to team up with NOW to drive sustainability throughout the Industry.

Sonu Shivdasani and Eva Malmström Shivdasani, Founders
Soneva Kiri in Thailand; Soneva Jani and Soneva Fushi in the Maldives

We are very happy to be collaborating with NOW and starting on our sustainability journey.

As an industry we all need to be making steps to become more sustainable and NOW is an excellent force driving this initiative. The exercise proved very useful in highlighting the areas where we can make positive changes and I am excited to begin our commitment to a sustainable future.

Andrew Coney – General Manager of The Hari, London

NOW Marketing Alliance Partners

Pride Of Britain

Hospitality brands that move beyond greenwashing to demonstrate how they are minimizing their social and environmental footprint are reaping the rewards in customer loyalty. Fueled by a passionate team of travel industry experts, the NOW Force for Good is a valuable resource for hotels seeking guidance on how to reduce their carbon footprint and communicate those efforts to travelers who place sustainability at the top of their checklist. Preferred Hotels & Resorts cares about our earth and is committed to fueling a resounding belief in travel, and we are proud to partner with NOW as part of our continuous drive to educate our independent member hotels on how they can enhance their environmental and social contributions and inspire others to take action. Lindsey Ueberroth, CEO, Preferred Hotels and Resorts

It Must Be NOW!

Watch NOW in 80 Seconds

Message from NOW Chairman & CEOOnno Poortier

NOW Strategic Partners

EarthCheck is extremely excited to be working with the NOW team. We are impressed with their passion to advance sustainability and responsible business practices in the travel and tourism industry and for their commitment to raise the bar on industry reporting standards.

As an industry we need to embrace the need for transformative change. Greenwash and the acceptance of poor environmental and social performance are no longer acceptable. NOW will ask the right questions and provide insights and advice on what best practice really looks like. Tourism desperately needs an open and honest conversation on sustainable business practices. NOW will provide that.

Stewart Moore, Founder & CEO, EarthCheck

NOW is right along the line with our own philosophy and engagements for sustainability & eco-luxury in the hospitality industry. We are also concerned regarding ‘green-wash’, the misuse and manipulation of ‘sustainability’. I believe that our collaboration is a potentially significant and important persuasive tool vis-a-vis colleagues who are either not informed or simply still sitting on the fence.

Frank M. Pfaller, CEO, Hoteliers Guild / CoutureHospitalityConcept

NOW Force for Good

Accountable and transparent businesses that take an active role in championing a Net Negative Emissions (IPCC) future.

  • ⟵
  • ⟶
Soneva
Through partnering with NOW, the Whatley Manor team and I have grown our knowledge and broader understanding of the climate change challenges we face in business today. Learning about the complexity of a Net Negative Emissions (IPCC) journey is rewarding and the NOW Net Negative Emissions (IPCC) Programme will bring us every closer to our Net Positive goals. We look forward to sharing this news with our guests who understand that sustainability is the new luxury, and who are now seeking out environmentally conscious luxury experiences.

Sue Williams, Sustainability Consultant of Whatley Manor / Advisor, Positive Hospitality

Member of the NOW Force for Good since 2018

Whatley Manor

Grand Hotel Huis ter Duin
Top-end hospitality can only be considered sustainable if it takes responsibility for its total impacts on the community and the environment. The Aplina Gstaad is in the NOW Net Negative Emissions (IPCC) Programme and strives to practice a mindful luxury that nurtures positive impact for people and planet.

Tim Weiland, Board Advisor & previous General Manager

Member of the NOW Force for Good since 2018

The Alpina Gstaad

Adrère Amellal
Sustainability has been at the heart of Soneva ever since we launched our first resort back in 1995. We are proud to partner with NOW and the NOW Net Negative Emissions (IPCC) Programme at Soneva Fushi and Soneva Jani. As a business, we strive to be an example of how luxury, profitability and an exceptional guest experience can co-exist with a deep care for the earth, its ecosystems, and its people. As we face the increasing impacts of man-made climate change, our industry must take an active role to championing a net negative emissions (IPCC) future, to secure our precious planet and its resources for many generations to come.

Sonu Shivdasani and Eva Malmström Shivdasani, Founders

NOW Force for Good member since 2018. Achieved Net Negative Emissions (IPCC).

Soneva Jani  Soneva Fushi
Soneva
NOW truly makes a difference for every hotelier who takes sustainability and ESG seriously. Joining the NOW Net Negative Emissions (IPCC) Climate Programme is a game changer.

Stephan Stokkermans, Managing Director

NOW Force for Good member since 2018

Grand Hotel Huis Ter Duin

Top