NOW is the survival strategy for hotels.
An affiliation of extraordinary places to stay that advance the wellbeing of people and planet by taking responsibility
for their impacts on communities and the environment. They are hotels that are better and inspiring because they do more than just sustain, they replenish and respect limits with sustainability* at its core; and help create a just, sustainable and resilient world.
View all NOW Hotel Members in NOW Sustainability Tool.
Asia Pacific
China: LUX* Tea Horse Road, Benzilan, LUX* Tea Horse Road, Lijiang. India: Leela Palace New Delhi, The Leela Palace Bengaluru, Planet Hollywood Goa, Ananda in the Himalayas. Indonesia: The Legian Bali, The Legian Sire, Lombok. Maldives: Soneva Fushi, Soneva Jani, Four Seasons Landaa Giraavaru, Four Seasons Private Island at Voavah, LUX* North Male Atoll, LUX* South Ari Atoll, Salt of Palmar. Mauritius: Hotel Le Recife, LUX* Belle Mare, LUX* Grand Baie, LUX* Grand Gaube, LUX* Le Morne, Tamassa Bel Ombre. Mongolia: Genghis Khan Retreat. Thailand: Soneva Kiri. Reunion Island: LUX* St Gilles.
Europe
Ireland: Cashel Palace Hotel, The Killarney Park, The Marlfield House Hotel. Morocco: Kasbah du Toubkal. Netherlands: Grand Hotel Huis Ter Duin, Noordwijk. Switzerland: The Alpina Gstaad, Castello del Sole, Hotel Storchen Zurich, Hotel Dolder Grand, Widder Hotel. United Kingdom: Grantley Hall, The Torridon, The Athenaeum Hotel & Residences, The Hari London, Whatley Manor, Alladale Wilderness Reserve, Scotland.
North America
Mexico: Banyan Tree Mayakoba. USA: Beechwood Hotel, Massachusetts
NOW makes it easier for hotels to be sustainable.
Sustainability with accountability and transparency, reduce/offset carbon footprints and support SDGs.**
ROI = Save money
NOW helps drive direct bookings with no commission charged.
Consumers are increasingly looking for sustainable accommodation and travel experiences.
ROI = Increase revenue
NOW provides a differentiation and strengthens brands and reputation.
Help hotels build trust by being purposeful, transparent, and trustworthy (which travellers love).
ROI = Customer loyalty, attract talents and be held in high esteem
In 2021, the conscious consumer will scrutinise every aspect of a destination, business and supply chain. The post COVID-19 traveller is conscious and sustainable minded, and they make decisions that enhance their wellbeing, and the lives of people and the natural world. They look for initiatives relating to energy conservation, water conservation, recycling and less waste, amenities and cleaning products, and carbon reduction and neutrality. They make informed choices and assess the sustainability of a hotel before they book for accountability and transparency.
Due to people’s fears about the future and our role in it, none of the four societal institutions—government, business, NGOs and media—is trusted according to the 2020 Edelman Trust Index. Trust is undeniably linked to doing what is right and ethics - integrity, dependability, purpose – drives over ¾ of a business trust capital.
Register your interest today and let’s connect soon.
Alexa Poortier – Founder (apoortier@itmustbeNOW.com)
*NOW defines sustainability as wellbeing of people and our planet. It’s development and action that takes responsibility for our total impact on the community and the environment, to meet the needs of the present without compromising the ability of future generations to meet their own needs. The goal is to be carbon positive and support the 17 Global Goals with
accountability and transparency.
** Sustainable Development Goals
NOW Sustainability is a ’tool to trust’ for all stakeholders.
Uncertainty describes our present and future reality.
These resources are for individuals and companies that choose to be part of the solution. They feel a responsibility to drive transformative
change in their development, operations, products and services to deliver on sustainability expectations with accountability and transparency.
They are using the power of business to help solve social and environmental challenges for the wellbeing of our world.
Hospitality brands that move beyond greenwashing to demonstrate how they are minimizing their social and environmental footprint are reaping the rewards in customer loyalty. Fueled by a passionate team of travel industry experts, the NOW Force for Good Alliance is a valuable resource for hotels seeking guidance on how to reduce their carbon footprint and communicate those efforts to travelers who place sustainability at the top of their checklist. Preferred Hotels & Resorts cares about our earth and is committed to fueling a resounding belief in travel, and we are proud to partner with NOW as part of our continuous drive to educate our independent member hotels on how they can enhance their environmental and social contributions and inspire others to take action. Lindsey Ueberroth, CEO, Preferred Hotels and Resorts
India: The Leela Palace New Delhi Netherlands: Grand Hotel Huis Ter Duin Switzerland: The Alpina Gstaad, Hotel Storchen Zurich UK: The Hari London USA: Beechwood Hotel Massachusetts
Pride of Britain Hotels are pleased to have joined NOW Transforming Hospitality GmbH as an alliance partner in recognition of the importance our 50 member hotels attach to protecting the environment. Peter Hancock, Chief Executive, Pride of Britain
UK: Grantley Hall, The Torridon, The Athenaeum Hotel, Whatley Manor