The NOW Force for Good Alliance is a consortium of ‘good businesses’ in hospitality, tourism and education that takes responsibility for their total impacts on communities and the environment, support SDGs and aim to be Climate Positive (better than Net Zero).
Sustainability is development and actions that take responsibility for its total impacts, and build economies and communities that thrive, so that the planet can too. To meet the needs of the present without compromising the ability of future generations to meet their own needs, SUSTAINABILITY MUST BE REGENERATIVE and travel must result in greater benefits than damage in the destination.
Three important goals:
NOW Sustainability is a ’tool to trust’ for all stakeholders.
At this most urgent of times, there is greater expectation for business to lead and do good, address societal problems and demonstrate commitment to sustainability with long-term thinking over short-term gain. At the forefront of our attention must be the critical time available to reach zero emissions (our “Deadline”), do better by aiming to be Climate Positive, and ensure a rapid and just transition to a safe climate and regenerative future.
Our guests travel to this beautiful location in the heart of the Swiss Alps for its unspoiled flora and fauna, the crystal-clear mountain streams and the majestic glaciers. The vulnerability of this sensitive environment requires us to reflect critically on our business and the affect of our actions.
The Alpina Gstaad has decided to join the NOW Force for Good Alliance, striving to be an active frontrunner in sustainable luxury tourism.
It was clear that NOW would take us on a focused and thorough sustainability journey and we specially like the idea of striving towards an accreditation for our actions.
It created a lot of work initially and made us think hard about what we did and didn’t do, answer tough questions and commit to the right way forward. We realized the good things we were doing and highlighted the many gaps which we are now rapidly closing. Our young team want their work place to take the right steps to reduce waste and do the right thing for the environment. Guests notice and a few applauded us for our actions.
We are aiming high in all that we do and this includes our sustainability goals. NOW is most definitely proving to be a Force for Good.
"Sustainability is at the heart of Soneva. Our core purpose is engaging an imaginative "SLOW LIFE". We have incorporated Sustainability into our fabric from the very beginning, when we started in 1995.
We are pleased to team up with NOW to drive sustainability throughout the Industry.
We are very happy to be collaborating with NOW and starting on our sustainability journey.
As an industry we all need to be making steps to become more sustainable and NOW is an excellent force driving this initiative. The exercise proved very useful in highlighting the areas where we can make positive changes and I am excited to begin our commitment to a sustainable future.
Hospitality brands that move beyond greenwashing to demonstrate how they are minimizing their social and environmental footprint are reaping the rewards in customer loyalty. Fueled by a passionate team of travel industry experts, the NOW Force for Good Alliance is a valuable resource for hotels seeking guidance on how to reduce their carbon footprint and communicate those efforts to travelers who place sustainability at the top of their checklist. Preferred Hotels & Resorts cares about our earth and is committed to fueling a resounding belief in travel, and we are proud to partner with NOW as part of our continuous drive to educate our independent member hotels on how they can enhance their environmental and social contributions and inspire others to take action. Lindsey Ueberroth, CEO, Preferred Hotels and Resorts
Stewart Moore, Founder & CEO, EarthCheck
Frank M. Pfaller, CEO, Hoteliers Guild / CoutureHospitalityConcept
Renat Heuberger, Co-Founder & CEO, South Pole