NOW Force for Good Alliance & Partners

NOW FORCE FOR GOOD ALLIANCE

The NOW Force for Good Alliance is a consortium of ‘good businesses’ in hospitality, tourism and education that takes responsibility for their total impacts on communities and the environment, support SDGs and aim to be Climate Positive (better than Net Zero).

NOW Climate Positive Program & Award Offer

We offer the NOW Climate Positive Program & Award offer, a project cooperation led by It Must Be NOW, together with EarthCheck (the world’s leading certification for sustainable hotels, tourism organisations and destinations) and with the owner of Carbon Offset Projects worldwide. We make it easier to ‘do good’ with extensive benefits, support and money saved.

DISCOVER

Sustainability Definition & Goals

Sustainability is development and actions that take responsibility for its total impacts, and build economies and communities that thrive, so that the planet can too. To meet the needs of the present without compromising the ability of future generations to meet their own needs, SUSTAINABILITY MUST BE REGENERATIVE and travel must result in greater benefits than damage in the destination.

Three important goals:

• To accelerate a science-backed sustainability certification program with independent audit for accountability, action an Energy Transition Strategy that prioritise the measurement and reduction of carbon emissions before offsetting, and communicate with transparency to all stakeholders.
• To support the 17 Sustainable Development Goals
• To make sustainability a policy and Standard Operating Procedure to manage risk, build resilience and save money.

NOW Sustainability is a ’tool to trust’ for all stakeholders.

For travellers (consumers & guests) ‒ to help them make smarter choices on where to go, who to trust and who to stay with. Link provided to property’s direct booking page.
For employees – a training tool to make sustainability easy to understand and a presentation tool for sales to clients and travel partners, for PR to media and influencers, for front of the house team to guests, for management to investors and owners.
For media, influencers and travel partners ‒ a resource to research the rigorous sustainability action of properties.
For supplier partners – an information tool to explain the need for scope 3 carbon emissions.
For investors and owners ‒ a sustainability action report.

Explore

WHY We Must Act NOW

At this most urgent of times, there is greater expectation for business to lead and do good, address societal problems and demonstrate commitment to sustainability with long-term thinking over short-term gain. At the forefront of our attention must be the critical time available to reach zero emissions (our “Deadline”), do better by aiming to be Climate Positive, and ensure a rapid and just transition to a safe climate and regenerative future.

Spotlight on NOW Hotel Members

Our guests travel to this beautiful location in the heart of the Swiss Alps for its unspoiled flora and fauna, the crystal-clear mountain streams and the majestic glaciers. The vulnerability of this sensitive environment requires us to reflect critically on our business and the affect of our actions.

The Alpina Gstaad has decided to join the NOW Force for Good Alliance, striving to be an active frontrunner in sustainable luxury tourism.

Tim Weiland - General Manager of The Alpina Gstaad, Switzerland

It was clear that NOW would take us on a focused and thorough sustainability journey and we specially like the idea of striving towards an accreditation for our actions.

It created a lot of work initially and made us think hard about what we did and didn’t do, answer tough questions and commit to the right way forward. We realized the good things we were doing and highlighted the many gaps which we are now rapidly closing. Our young team want their work place to take the right steps to reduce waste and do the right thing for the environment. Guests notice and a few applauded us for our actions.

We are aiming high in all that we do and this includes our sustainability goals. NOW is most definitely proving to be a Force for Good.

Sue Williams - General Manager of Whatley Manor Hotel, Malmesbury, UK

"Sustainability is at the heart of Soneva. Our core purpose is engaging an imaginative "SLOW LIFE". We have incorporated Sustainability into our fabric from the very beginning, when we started in 1995.

We are pleased to team up with NOW to drive sustainability throughout the Industry.

Sonu Shivdasani - Owner
Soneva Kiri in Thailand; Soneva Jani and Soneva Fushi in the Maldives

We are very happy to be collaborating with NOW and starting on our sustainability journey.

As an industry we all need to be making steps to become more sustainable and NOW is an excellent force driving this initiative. The exercise proved very useful in highlighting the areas where we can make positive changes and I am excited to begin our commitment to a sustainable future.

Andrew Coney – General Manager of The Hari, London