REGISTER & APPLY NOWto receive a presentation and proposal
The NOW Force for Good Alliance is for companies with purpose to advance regenerative sustainability and accelerate decarbonization with accountability and transparency.
‘Force for Good’ is a statement of mindset and action to use our influence and leadership to support sustainable development, to serve the community, to ensure social inclusion, to invest in conservation, and to help slow global warming by removing more carbon from the air than we emit to achieve Climate Positive.
We invite ‘Force for Good’ hotels, tourism facilities, events + sponsors and schools to APPLY NOW to access the
NOW Climate Positive Program and future innovations.
NOW Sustainability is a ’tool to trust’ for all stakeholders.
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At this most urgent of times, there is greater expectation for business to lead and do good, address societal problems and demonstrate commitment to sustainability with long-term thinking over short-term gain. At the forefront of our attention must be the critical time available to reach zero emissions (our “Deadline”), do better by aiming to be Climate Positive, and ensure a rapid and just transition to a safe climate and regenerative future.
Hospitality brands that move beyond greenwashing to demonstrate how they are minimizing their social and environmental footprint are reaping the rewards in customer loyalty. Fueled by a passionate team of travel industry experts, the NOW Force for Good Alliance is a valuable resource for hotels seeking guidance on how to reduce their carbon footprint and communicate those efforts to travelers who place sustainability at the top of their checklist. Preferred Hotels & Resorts cares about our earth and is committed to fueling a resounding belief in travel, and we are proud to partner with NOW as part of our continuous drive to educate our independent member hotels on how they can enhance their environmental and social contributions and inspire others to take action. Lindsey Ueberroth, CEO, Preferred Hotels and Resorts