EarthCheck is the world’s leading scientific benchmarking, certification and advisory group for travel and tourism, and provides itmustbeNOW.com with valuable advise and guidance on all topics related to sustainability.
EarthSafe is provided free of charge by EarthCheck to help the tourism and travel industry to meet the new health, wellness and hygiene expectations now demanded in a COVID-19 recovery. Hygiene, general visitor safety and cleanliness is expected to be front and centre in the forward travel and leisure plans for all visitor markets as we move into a reset and recovery phase where travel restrictions and physical distancing is gradually relaxed. Business operators now need to offer services and experiences in a consistent, safe and sustainable manner which not only meets individual government regulations but the heightened expectations of travel and consumer markets.
EarthCheck mobilised a global task force of leading healthcare, hygiene, assurance professionals and business operators to help design and establish a set of COVID-19 safe work principles and hygiene guidelines which can be successfully applied throughout the tourism supply chain. The task force was led by Professor David Simmons from Lincoln University in New Zealand who is Chairman of the EarthCheck Research Institute.Website: https://earthcheck.org/