NOW Masterclass: Advancing Sustainability in Hotels
The NOW Masterclass is an international fellowship initiative with the purpose of extending actionable support to fellow hotel Owners and/or Operators who seek survival strategies at this most uncertain of times. As stakeholders demand change that support the wellbeing of people and planet, understanding and boldly advancing sustainability* with accountability and transparency is a vital part of a hotel’s survival strategy towards recovery and resilience building.
A hotel member of the NOW Force for Good Alliance and its Owner and/or Operator will be the host and will invite 20+ GMs and selected media to take part in a 6hour dialogue and workshop presented by the host Hotelier, NOW Founders and Advisors. Together, we believe it is important to support fellow hoteliers and share knowledge for the recovery and resilience of the hotel community.
*NOW defines sustainability as the wellbeing of people and planet. It’s development and action that takes responsibility for our impacts on the community and the environment, to meet the needs of the present without compromising the ability of future generations to meet their own needs.
Date: September 2020 onwards
Location and Host Hotel / Hotelier:
- Netherlands – Grand Hotel Huis Ter Duin / Stefan Stokkermans
- Switzerland – The Alpina Gstaad / Tim Weiland – GM
- UK – The Hari, London / Andrew Coney – GM and Whatley Manor / Sue Williams – GM