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NOW is a global community of likeminded people who believe travellers have the responsibility to be a Force for Good. The NOW Forum is our 'global public square' where you are welcome to rally for open discussions, learn new things, stand up for our beliefs, ask questions and disagree in ways that embrace multiple discourses, ideas and voices.

Be an empowered traveller who wants to make a positive difference. We believe in the power of creative ideas to help drive positive change so share an important article, tell us about your ‘amazing, good or upsetting’ experiences and your creative solutions with the NOW community.

At this most urgent of times, we believe that all hotels, resorts, lodges, cruise liners must go beyond green and eco-friendly initiatives and be sustainable. More conscious travel agencies will also support them.  NOW defined new ways to boldly advance sustainability and social responsibility, and raised the bar on accountability and transparency in the new NOW Track & Book … and we need you to join us to make it happen and scale our impact. It matters. It must be NOW!

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