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NOW is a global community of likeminded people who believe travellers have the responsibility to be a Force for Good.

The NOW Forum is our 'global public square' where you are welcome to rally for open discussions, learn new things, stand up for our beliefs, ask questions and disagree in ways that embrace multiple discourses, ideas and voices.

Be a traveller who wants to make a positive difference. We believe in the power of creative ideas to help drive positive change so share your 'good, bad and scary' sustainability experiences and solutions with us. We believe that all hotels, resorts, lodges, cruise liners and luxury trains must be sustainable. We know it won’t be easy but starting a movement never is. NOW defined new ways to boldly advance sustainability and social responsibility, and we need you to join us to make it happen and scale our impact. It matters. It must be NOW!

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