I was inspired to see this recent feature on Skift, the largest industry intelligence platform for the tourism industry, which acknowledges the issues around overtourism and the detrimental impact it is having on a number of popular destinations.
The article emphasises how tourist boards and travel companies can no longer deny its existence and how there is an urgent need for these groups to work with destinations to ensure a better balance.
The tourism industry needs to own up to its responsibility and see sustainable development as an opportunity to improve the longevity of the very product the industry relies on. Working together with all stakeholders, including local communities, regulators, employees, guests and competitors, will be key to the success of the tourism industry in the long run.
With 2017 being the United Nations’ International Year of Sustainable Tourism for Development, now is as good a time as ever to take stock of the opportunities and challenges faced by tourism providers trying to ensure the long-term sustainability of the industry.