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  • Profile gravatar of Brad Frankel
    Brad Frankel

    Many people have the mentality that someone else will do it, pick it up, put it away, move it, give some change to that homeless person, talk to that charity worker and save the planet but where does the buck stop? US president Harry Truman kept a sign of that phrase in his office to remind him that the buck stopped with him!

    Every day we make constant decisions about how we’re going to act and what we’re going to do and quite often these behavioural traits are habits of our experience, society and culture. It can be extremely difficult to change habits, especially when you don’t see the value in why you should change doing something that you do, or do something that you don’t feel is your responsibility to do, and that’s the main point here – understanding that the buck stops at each and every one of us and therefore we all have a responsibility to make changes for a more sustainable future.

    Before we can even look at the danger of our actions, we need to go further back as the biggest danger is education, because we don’t know what we don’t know. So, if people aren’t aware of these issues, and their impact, it’s almost impossible to create change. The second point is connecting people to these issues as quite often they feel so detached from them, i.e. it doesn’t affect me so why should I bother? Or, the figures are so ludicrous that people don’t feel their changes will have an impact, i.e. more plastic in the sea than fish by 2050 – which is now a controversial statement!

    However, if you do these two things well, educate and connect, that’s how you can create change and that’s what we focus on – At Flooglebinder we educate students about these issues, such as the United Nations sustainable development goals, we then take them to places where they can see it and experience it first-hand but through adventure, play and experiential learning, to keep them engaged and inspired.

    You cant change everyone but we can change enough people to make a difference.

    Brad Frankel BSc (Hons)
    Travel addict, food lover and conservationist

    T: +44(0)2036330163 E: W:


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