The Shed at Dulwich was the number one rated restaurant in London, with foodies, celebrities and bloggers trying to get a table. The main obstacle for them, however, was that it didn’t exist. Over the course of 8 months VICE’s Oobah Butler used an assault of fake reviews to get his ‘restaurant’ to the hallowed top spot on TripAdvisor.
With his phone perpetually ringing, PR agencies begging to represent it and TV crews pitching shows, Oobah decided he had no choice but to open its doors for one night only. Here is Oobah’s journey into a false reality that captured the world’s attention. TRIPADVISOR IS A FAKE REALITY!
CAN TRIPADVISOR REALLY BE TRUSTED? If we want ethical hotels and sustainable tourism, it’s time the online travel industry was made accountable for its tricking and trapping, says journalist Juliet Kinsman, founder of Bouteco, an arbiter of boutique eco hotels. https://www.itmustbenow.com/can-tripadvisor-really-trusted/