itmustbeNOW.com is a legacy project created by Alexa and Onno Poortier in alliance with inspiring figures and companies from the travel and education industry. We are supporting the industries we know and love to help it to transform and thrive.
We are growing a global community of likeminded people who value travel and education, and believe that we have a responsibility to be a force for Good, for people and for the planet.
We are an online platform providing discussion, research, innovations, tools and inspiration on how to travel and learn with a conscience. We seek to inform and inspire people in making smarter choices on what to do, where to go and who to support.
We are a Force for Good with a mission to boldly advance sustainability, social responsibility and principled business practice with accountability and transparency.
We believe that we are at an urgent and defining moment for our planet and we must take collective responsibility for our total impact on the community and the environment, to meet the needs of the present without compromising the ability of future generations to meet their own needs.
Travel and education that helps create a more compassionate, just and sustainable world where there is wellbeing for every person, every community and the whole ecosystem, and an equal opportunity to live a good life.
It must be NOW!