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NOW is a legacy project created by Alexa and Onno Poortier in alliance with inspiring figures and companies from the hospitality industry.

Our goal is to support the industry we know and love, helping it thrive in the future without negative impact on people and planet.

NOW is a global community of likeminded people who believe travellers and the travel industry have the responsibility to be a Force for Good.

NOW is an online portal providing discussion, research, innovations and inspiration on how to travel with a conscience. We seek to inspire and inform you in making smarter choices on where to go and who to stay with.

NOW is a Force for Good with a mission to boldly advance sustainability, social responsibility and principled business practice. Our aim is to achieve a complete paradigm shift within the travel industry.

NOW believes that we are at an urgent and defining moment for our planet. We have a collective responsibility to change the way we travel.

It must be NOW!

© Copyright NOW Transforming Hospitality GmbH 2017. All rights reserved.
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