Alexa
Poortier

Founder and co-CEO of NOW Transforming Hospitality GmbH, Alexa Poortier is on a mission to advance accountable sustainability with transparency, regulation compliance and decarbonisation that achieve Net Zero or better in the hospitality industry.

Alexa’s career spans 35 years in senior management roles within hospitality, PR and media. Her specialist areas are business development, marketing, communications and hotel operations in Canada, Asia Pacific, Eastern Europe, Middle East and South America.

She understands the challenges and potential of global business and the power of responsible story-data-telling through her leadership roles at News Corp’s Star TV, Sumitomo’s Jet TV and Asia Business News (rebranded CNBC Asia).

Alexa is a champion of sustainability and purpose in business.  She believes that it requires leadership with a holistic, long-term vision that integrates environmental stewardship, social responsibility, and economic viability; and a collaborative, adaptive and resilient leader who is able to navigate complexity, think in systems, and prioritize ethical, human-centered decision-making to inspire and empower others to act NOW and help create a just and regenerative future in which both people and the planet can thrive.