Alexa
Poortier

Founder of NOW Transforming Hospitality GmbH, Alexa Poortier is on a mission to advance sustainability and decarbonisation to achieve Net Negative Emissions in the hospitality industry.

Alexa’s career spans 35 years in senior management roles within hospitality, PR and media. Her specialist areas are business development, marketing, communications and hotel operations in Canada, Asia Pacific, Eastern Europe, Middle East and South America.

She understands the challenges and potential of global business and the power of responsible story-data-telling through her leadership roles at News Corp’s Star TV, Sumitomo’s Jet TV and Asia Business News (rebranded CNBC Asia).

A champion of direct action, Alexa believes that businesses should improve the quality of life of communities in ways that protect and enhance the system that support life, and that each of us has the potential to contribute to a thriving, just and regenerative future.