Alexander
Egger

Alexander Egger is a graduate of EHL Hospitality Business School (formerly known as École hôtelière de Lausanne) Bachelor Degree Program in Switzerland and presently pursuing a Master’s Degree at Business School Lausanne.

Through valued mentors and work experiences, Alexander became conscious of the worsening climate emergencies and the importance of sustainable solutions for businesses and our planet. He interned and worked at several properties certified by EarthCheck – the Marina Bay Sands Singapore and The Alpina Gstaad where he was part of the Marketing and Sustainability Team to prepare for an EarthCheck sustainability programme audit, and this inspired his interest for digital marketing and rigorous sustainability commitment.

As Alexander pursue a Master’s Degree, he is collaborating with itmustbeNOW.com on several innovations projects. He also launched his own personal project – Good Earth Solutions – a sustainability insider and coaching service with the goal to inform young leaders and students about the importance of transparent, accountable, and actionable sustainability and the need for businesses to transform into a force for good!

Alexander is excited to be part of the NOW team and is convinced that NOW’s vision is essential to transform the travel industry to be the catalysts of positive change. It must be NOW!