Tyler is a founding member of itmustbeNOW.com
Tyler was interning at Landor Associates Paris in 2015 when the COP 21 Paris Climate Conference negotiation took place to achieve a legally binding and universal agreement on climate to keep global warming below 2°C.
With this landmark agreement in the background, he conversed with Alexa Poortier about the need for older generations to take responsibility for the climate crisis and current state of the planet which requires their urgent action to help Generation Y&Z to fix it … ‘IT MUST BE NOW’.
He helped launch itmustbeNOW.com in 2017 while working on other social enterprise projects and marketing jobs to gain a wider experience in the business world for a few years. He holds the position of Marketing Manager since September 2019. He believes that most of his “Y” generation and Gen Z are super sceptical and wise to the green spin also known as ‘greenwash’, and prefer their own peers, forums and platforms to be informed about issues and differing perspectives. He considers the lack of social media technology regulation a huge concern and finds marketing and communications a huge challenge with massive content available at our fingertips, yet many people are misinformed by information, disconnected and disengaged.
He is a graduate of University of British Columbia with a major in Political Science. His avid personal interest in travel, animation and online games is balanced with his fascination of history and political science, and one of his favorite quote comes from an old Greek proverb, “A society grows great when old men plant trees whose shade they will never sit in.” He considers himself privileged to be able to travel extensively at a young age and believe his generation should travel consciously and connect with global cultures to realise that we are all the same, and should only support companies that seriously help people and planet to make sure we have a better tomorrow. It must be NOW!