Home Co-Founder, Chairman & CEO’s Message

Today, there is growing demand from consumers to combat climate change with accountability and transparency.

It is in the best interest of businesses to advance sustainability and use the power of business to support the UN Sustainable Development Goals by contributing positively to conservation, communities and the environment.

For businesses, sustainability with an independent audit is a tool to show more responsibility, improve a company’s overall culture, financial health, internal policing and deliver the shared values that most customers and employees are looking for. Many companies in hospitality, tourism and education have started their sustainability journey, but many struggle to ‘walk the talk’ and take responsibility for their total impacts, be transparent to all stakeholders and prioritise urgent action.

As a leadership platform and facilitator, It Must Be NOW is offering the 
NOW Climate Positive Program & Award, a project cooperation with EarthCheck (the world’s leading scientific benchmarking certification and advisory group for sustainable travel and tourism), as well as the owner of certified carbon offset projects located worldwide. This offer includes funding relief and will help manage the risk of rising carbon credit prices. 

We will help make the process easier, accountable, transparent and more affordable so hospitality companies, tourism facilities and education institutions can accelerate sustainability, avoid accusations of ‘greenwashing’, measure and lower their carbon footprint until they can achieve Climate Positive, preferably this decade.

The science is clear. The Intergovernmental Panel of Climate Change (IPCC) tells us that the world must stop the rise of carbon emissions before 2025 and decrease rapidly by 48% by 2030, and methane by a third to keep global temperature at 1.5°C (34.7°F).  It is now inevitable that we will reach 1.5°C (34.7°F) this decade, causing climate breakdown and irreversible destruction in nature.

It Must Be NOW!