Welcome to the NOW Force for Good Alliance!

When you start your sustainability journey with us, NOW becomes a part of your Sustainability Team. Sustainability is a process that cannot be driven by the Owner, GM or Senior Management only ... this is a process that must be driven by the entire organization. This will require effort and alignment in the way a hotel team works and behaves going forward.

NOW will provide technology solutions and marketing support that builds on the foundation of a rigorous sustainability certification programme and elevates its communication potential for all stakeholders involved. We make it easier for hotels to become a rigorously sustainable company that takes responsibility for their total impacts on communities and the environment with accountability and transparency.

NOTE: Please review the NOW Force for Good Alliance – Members Guide before starting.

Download - NOW Force for Good Alliance - Starting Guide (Summary)
Download - NOW Force for Good Alliance - Members Guide (Detailed)
Download - NOW Force for Good Alliance - 2021 NOW Recovery Marketing Support Offer
Note: If you are already a registered user, please Login to continue Step 2 - APPLICATION SUBMISSION.

Step 1 of 7
NOW Registration Steps

NOW Contact

Alexa Poortier

Step 1 :
0% Completed
1.1.Commercial Information
Business Name
Professional Title
First Name
Middle Name
Last Name
Telephone Number
Office Direct Number
Email Address
Confirm Email Address
1.2. I am a...

(Note: Please enter hotels trading (public) name as the Member Name – as this is what is publish to external parties.)

Name of the Hotel / Resort / Lodge / Retreat / Reserve / Cruise Liner
No. of Rooms
Validation Error: Please check and fill the entire form properly to proceed.