This Privacy Policy governs the manner in which NOW Transforming Hospitality GmbH (“NOW”) collects, controls, uses, maintains and discloses information collected from users (each, a “User”) of the https://www.itmustbenow.com/ website ("Site"). NOW is the controller for the processing of your Personal Data as set out in this privacy policy, which means that our company is responsible for ensuring that your personal data is processed in compliance with applicable privacy and data protection legislation.

What personal data do we collect and how do we collect it?

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, becomes a member of NOW Force for Good Alliance, NOW Forum, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, gender, country. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

In order to access certain content and to make use of additional functionality and features of the Service, we ask you to register for an account by completing and submitting a registration form, which may request additional information.

If you choose to register and sign in by using a third party account (such as Facebook, Google Plus), the authentication of your login is handled by the third party and the Service will collect your name, email address and any other information about your third party account that you agree to share with us at the time you give permission for your account on the Service to be linked to your third party account.

From other sources. We may receive your Personal Data from other sources, such as public databases; travel events; joint marketing partners such as marketing agencies or providers of software and services for digital marketing automation and analytics.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies

Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent. If they do so, then some parts of the Site may not function properly.

How we use personal data?

itmustbeNOW.com may collect and use Users personal information for the following purposes:

  • To run and operate our Site
    We may need your information to display content on the Site correctly.
  • To improve customer service
    Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience
    We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site
    We may use feedback you provide to improve our products and services.
  • To send periodic emails
    We may email Users to respond to their inquiries, questions, and/or other requests.
  • To enter into NOW Force for Good Alliance Membership contract
    We will use your personal/company information where we need to prepare the contract we have entered into with you; Where we need to comply with a legal obligation; Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests; Where you have given us explicit consent to do so.
If you fail to provide personal/company information

If you fail to provide certain information when requested, we may not be able to execute the contract with you (such as Force for Good Alliance Membership).

How we protect and control personal data?

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password and data stored on our Site.

You may choose to update or restrict the collection or use of your personal information as follows:

  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at support@itmustbeNOW.com.
  • You may request details of personal information which we hold about you. If you would like a copy of the information held on you please write to support@itmustbeNOW.com.
  • If you believe that any information we are holding on you is incorrect or incomplete, please email us at support@itmustbeNOW.com. We will promptly correct any information found to be incorrect.
How long do we store personal data?

We will retain your personal data only for as long as is necessary. We maintain specific records management and retention policies and procedures so that personal data are deleted after a reasonable time according to the following retention criteria:

  • We retain your data as long as we have an ongoing relationship with you (in particular, if you have an account with us).
  • We will only keep the data while your account is active or for as long as needed to provide services to you.
  • We retain your data for as long as needed in order to comply with our global legal and contractual obligation.
If you are minor

If you are minor, you should review this text together with your parent or guardian to make sure you both understand them. We are not responsible for checking your age. If we learn that you are minor and that we have collected information about you without consent from your parent or guardian, we will delete the information as soon as possible.

Sharing your personal information

We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. 

Electronic mails

Registered users will receive emails that may include company news, updates, related service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include unsubscribing instructions at the bottom of each email or User may contact us via our Site.

Third party websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

Updates to this privacy policy

itmustbeNOW.com has the discretion to update this privacy policy at any time. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your rights

You have a right to contact us and find out which information about you that is being used. You have a right to receive your personal data in email format and you have a right to transfer your personal data to another data controller.

You have the right to, at any time, withdraw your consent or object to us using your personal data for direct marketing purposes and you may at any time request that the use of your personal data is restricted or that we shall delete your personal data. Note however that a restriction or deletion could mean that we are not able to provide you with information or services as you have requested. Upon your request, we are also obliged to correct personal data about you that is incorrect, incomplete or misleading.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, or if you have complaints about our handling of your personal data, please Contact Us. You have a right to contact the supervisory authority in the country where you live.