NOW Force for Good Alliance

A marketing alliance of inspiring and responsible properties that delivers a high
standard of hospitality in a sustainable way and provide a positive social,
economic and environmental impact on the community.

WHY become a member?

To have a differentiation that reinforce values and integrity. To engage the biggest generation of
travellers and influencers. To have a brilliant tool for all stakeholders that raises the bar on
accountability and transparency around sustainability with no greenwash allowed.

WHY we do it?

To drive transformative change in attitudes and behavior whereby the acceptance of poor
environmental and social performance are no longer acceptable. To boldly advance
sustainability, social responsibility and principled business practice in the travel industry.


Message From NOW Chairman & CEOONNO Poortier

Watch NOW in 80 seconds

Sustainable Tourism Matter

Climate Action Countdown to 2020

Today, our planet is 1 degree Celcius hotter. How much hotter can we get?





By January 2020, the 195 countries* that signed the 2015 Paris
Agreement must fully implement their country’s commitment to

  • Mitigation – reducing carbon emissions at a quick enough pace to limit the increase in global warming to 1.5° Celcius (2.7° F)
  • Transparency – implementing an enhanced transparency framework for action and support among the agreement’s signatory countries adaptation – solidifying each country’s ability to deal with climate impacts
  • Loss and damage – strengthening each country’s ability to recover from climate impacts, particularly those that are most vulnerable, such as island nations
  • Support – including financial backing, for developing nations to build clean, resilient futures

Be empowered to use your vote and spending power to drive change. We must all commit to greenhouse-gas-emissions mitigation to limit the increase in global warming to 1.5° Celcius (2.7° F) or there will be dire consequences for us, our children and our planet. Find out what and why here

Carbon Calculator and Offset Programme

Will Be Available By January 2019

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