A marketing alliance of inspiring and responsible properties that delivers a high
standard of hospitality in a sustainable way and provide a positive social,
economic and environmental impact on the community.
To have a differentiation that reinforce values and integrity. To engage the biggest generation of
travellers and influencers. To have a brilliant tool for all stakeholders that raises the bar on
accountability and transparency around sustainability with no greenwash allowed.
To drive transformative change in attitudes and behavior whereby the acceptance of poor
environmental and social performance are no longer acceptable. To boldly advance
sustainability, social responsibility and principled business practice in the travel industry.
Today, our planet is 1 degree Celcius hotter. How much hotter can we get?
By January 2020, the 195 countries* that signed the 2015 Paris
Agreement must fully implement their country’s commitment to
Will Be Available By January 2019