NOW Force for Good Alliance

An affiliation of inspiring places to stay that use the power of business to be profitable and take responsibility for their total impact on communities and the environment to make a difference.

Why be a NOW Hotel Member?

NOW educate members on what the conscious traveller wants. We provide a differentiation and access, sustainability solutions and structures for action that raises the bar on accountability and transparency with no greenwash allowed.

NOW Resources


Message from NOW Chairman & CEOOnno Poortier

Watch NOW in 80 Seconds

Sustainable Tourism Matter