The 2030 Agenda for Sustainable Development provides a shared blueprint for peace and prosperity for people and the planet, now and into the future.
At its heart are the 17 Sustainable Development Goals (SDGs).
NOW is inspired by organisations that actively make a difference. We aim to list and promote organisations that are recommended by trusted influencers and hotel members of the NOW Force for Good Alliance so other hotels can find and support them. These hotel members support the Global Goal for Sustainable Development and work in the spirit of partnership and collaboration to help tackle the root causes of poverty, improve health and education, reduce inequality, spur economic growth and tackle climate change and work to preserve our oceans and forests.