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NOW Track & Book

NOW Track & Book

Use your spending power to help change our world when you travel with the brand new NOW Track & Book. Positively lit and radical, it’s a resource of carefully-selected hotels, resorts and lodges that will help you to make smarter, sustainable choices when you travel. It must be NOW!


Build the new NOW Track & Book with us. Post your favourite places to stay and tell them to join NOW so our community can find and support them. 

NOW Track & Book

Tough Questions To Ask Before You Book

itmustbeNOW Magazine
Inspiring Sustainable Travel

The Health Issue

(Issue No12 – 2018)

A cup of clean water with

This month itmustbeNOW Magazine talks to Charlotte Landolt-Nardin, the founder of Jardin des Monts. Meaning Garden of the Mountains, this exceptional certified organic brand of infusions, syrups and cosmetic products uses herbs and plants hand harvested from a mountaintop garden...

Giving back: Tourism for tomorrow

There is no better demonstration of how hotels, lodges, tour operators and airlines can do their bit to support the environmental and social health of our planet than a whirlwind tour of this year’s Tourism for Tomorrow finalists. Organised by...

NOW Forum

NOW Community

The NOW Forum is our 'global public square' where you are welcome to rally for open discussions, learn new things, stand up for your beliefs, ask questions and disagree in ways that embrace multiple discourses, ideas and voices.




By Pharrel Williams

One of the songs that always makes me smile and want to get up and dance immediately is Pharrell Williams’s Happy.

It is just a guarantee for immediate sunshine inside whenever things are not as bright…

Cristina Bastian
Cristina Bastian,
Berlin, Germany
Be inspiring. Post the song that empowers and inspires you … and tell us why it moves you.
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