Over a billion people travel today and it is a booming trillion-dollar industry, but so are the massive negative impacts that need to be changed.
NOW is a global community of likeminded people who believe travellers and the travel industry have the responsibility to be a Force for Good.
Launching towards the end of 2017
Empowered and holding the wallet, we will only support sustainable hotels, resorts, lodges, cruise liners and luxury trains.
Equipped with a smartphone and NOW Evaluator app, we are the 3rd party validation of quality and sustainable actions to unravel the green spin.