It Must Be NOW is a leadership platform and facilitator that exists to support hospitality companies, tourism organisations and education institutions in their mission to be sustainable and achieve climate positive with accountability and transparency.
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NOW is a technology platform, a legacy project and a movement to boldly advance sustainability in the travel industry with accountability and transparency.
Founded itmustbeNOW.com in April 2017. We have two purposes and we do two things. For the traveller, we are growing a global community that believe travellers and the travel industry have a responsibility to be a Force for Good; and we boldly inform, inspire and empower travellers to make smarter choices on where to go, who to stay with, and to use their spending power to change our world. For the hotel sector, we aim to fundamentally change attitudes and behaviour by raising the bar on accountability and transparency around sustainability, and galvanising properties to join the NOW Force for Good Alliance and take responsibility for their impact on communities and environments.
Defining, integrating and implementing a pertinent Sustainability Strategy in a profitable economic model. Strategically supporting the economic prosperity of cities and regions, hospitality and tourism-related companies and organizations, and academic institutions while focusing on their social responsibility and their environmental protection impacts.
The Griffith Institute for Tourism (GIFT) offers specialised consultancy to all levels of the tourism industry. Our extensive skills and understandings are founded in practically focused research from management and utilisation of big data to future planning of sustainable practice in the light of climate change.
EarthCheck is the world’s leading scientific benchmarking, certification and advisory group for travel and tourism, and provides itmustbeNOW.com with valuable advise and guidance on all topics related to sustainability.
Considerate Hoteliers Limited offers both turn-key and niche solutions that drive responsible business practices within the hospitality industry. The company’s services and solutions include the Con-Serve sustainability data management system, bespoke advisory services and workshops, and practical support with specific corporate environmental reporting requirements such as CDP carbon and GRI reporting.