NOW Transforming Hospitality GmbH
NOW is a technology platform, a legacy project and a movement to boldly advance sustainability in the travel industry with accountability and transparency.
Founded itmustbeNOW.com in April 2017. We have two purposes and we do two things. For the traveller, we are growing a global community that believe travellers and the travel industry have a responsibility to be a Force for Good; and we boldly inform, inspire and empower travellers to make smarter choices on where to go, who to stay with, and to use their spending power to change our world. For the hotel sector, we aim to fundamentally change attitudes and behaviour by raising the bar on accountability and transparency around sustainability, and galvanising properties to join the NOW Force for Good Alliance and take responsibility for their impact on communities and environments.
For both, NOW provides technologies for all stakeholders that drive change and promote better communication and direct bookings – NOW Sustainability Tool, NOW Carbon Offset Tool and NOW Travel Diaries.