Sustainability

EarthCheck is the world’s leading scientific benchmarking, certification and advisory group for travel and tourism, and provides itmustbeNOW.com with valuable advise and guidance on all topics related to sustainability.

itmustbeNOW.com is a movement to transform travel into a force for good, for people and for the planet. View NOW Manifesto. Hotels that join the NOW Force for Good Alliance boldly advance sustainability with accountability...