The NOW Advisors Hub is included in the NOW Force for Good Leaders Offer and provides:
Access to Green Partners Academy FOC in year one.
Access to Specialists and Coaches with training from EarthCheck, EU Ecolabel, ISO and Control Union to guide and support hotels on project or retainer basis:
The European hospitality sector enters an era of accountability, compliance and transparency around sustainability as legislators take action to enforce, approve and apply regulations to battle greenwashing and protect consumers and the environment
These regulations will impact hotels in the European Union (EU).
- Updated to address misleading environmental claim and expand the list of misleading practices.
- Strengthened the "blacklist" of unfair practices by expanding the list of practices that are automatically considered unfair, such as displaying sustainability labels not based on official certification schemes.
- Banned generic environmental claims by prohibiting:
In late June 2026, an EU Commission spokesperson confirmed that the GCD has NOT been formally withdrawn and reconfirmed that microenterprises (companies with less than 10 employees) will be exempted. When the GCD is eventually adopted, it aims to introduce more strict rules for substantiating environmental claims. Despite the delay, companies must still comply with the existing legal framework on environmental claims - the ECGTD and the amended UCPD.
Switzerland has enacted sustainability-related laws focused on non-financial reporting, climate action, supply chain due diligence, and an anti-greenwash law.
On 18 June 2023, the Federal Act on Climate Protection Targets, Innovation and the Strengthening of Energy Security – the Climate & Innovation Act – anchors a legally binding goal for all companies to reduce their emissions to “net zero” by 2050 at the latest, with financial support allocated over 10 years to support programmes aimed at reducing CO2 emissions and electricity consumption in a total amount of CHF3.2 billion (US$3.2 billion).
The Federal Act on the Reduction of Greenhouse Gas Emissions – CO2 Act – was enforced on 13 June 2021. The revised Swiss CO2 Act implemented on April 2025 is intended to regulate the reduction of greenhouse gases in the years 2025 to 2030, and aims to halve Switzerland’s greenhouse gas emissions by 2030 compared to 1990 levels. In principle, all companies, and not certain sectors as at present, should be able to be exempt from the CO2 levy if they enter into a commitment to reduce their CO2 emissions, limited until 2040. Companies must submit a decarbonisation plan three years after they begin and then update it regularly. The CO2 tax remains at CHF120 per tonne of CO2.
The Federal Act on a Secure Supply of Electricity from Renewable Energy Sources – known as “Mantelerlass” – enforced 1 January 2025, lays the foundations for a rapid expansion of Switzerland’s energy production from renewable sources such as hydropower, solar, wind and biomass. It aims for 70% of heating energy to be clean by 2035 compared to 2008.
On 1 January 2025, an amendment to the Unfair Competition Act (UCA) prohibits unsubstantiated climate claims and require companies to support such claims with objective and verifiable evidence to combat greenwashing and ensure greater transparency in environmental communications.
The amended Code of Obligations (CO) was enforced 1 January 2022 and mandates non-financial reporting and establishes due diligence requirements for certain Swiss companies regarding human rights and child labor, particularly those involved with conflict minerals.
Environmental legislation also covers broader areas like air, water, nature protection, waste management, and forest conservation.
Switzerland does not have a comprehensive, federal whistleblower protection law; proposed national legislation was rejected in 2020, leaving whistleblowers without specific legal protections in the private sector. While a Code of Obligations contains general duties of loyalty and good faith for employees, it also prohibits disclosing employer-sensitive information. However, some Swiss companies are establishing internal reporting channels to comply with the EU’s whistleblower directive, and some cantons, like Geneva, have introduced their own whistleblower protection laws for public sector employees.
These regulations will impact hotels in the UK.
Other Relevant Regulations and Initiatives
Corporate Sustainability Due Diligence Directive (CSDDD): Although the UK has left the EU, UK companies with significant operations in the EU and generates more than €450 million in turnover within the EU will fall under the scope of the EU regulation CSDDD, which aims to ensure that companies take responsibility for the sustainability of their supply chains. Transposition, the process whereby EU Member States incorporate directives into their national legal systems, has been delayed by 1 year by the EU Omnibus Proposal and the date is now July 24, 2028.
Energy Act 2011: Focuses on energy efficiency and renewable energy.
Environment Act 2021: Sets legally binding targets for greenhouse gas emissions reduction and introduces new environmental targets.
Financial Conduct Authority (FCA) TCFD Reporting: Requires companies with UK-listed shares and FCA-regulated entities to report on climate-related financial disclosures.
Green Finance Strategy: These regulations and initiatives demonstrate the UK's commitment to a more sustainable and transparent low-carbon economy. It focuses on integrating sustainability considerations into corporate decision-making and financial reporting.
Modern Slavery Act: Companies must adhere to fair labour practices and promote equality.
In the remaining months of 2025, Hotel GMs should consider:
1. An internal audit - retaining a qualified Sustainability Specialist Advisor with competent credentials* to initiate a rigorous internal audit which includes a review of sustainability knowledge, practices and training, baseline and measurements, certification and audits, Environmental Management Systems and regulation compliance to identify gaps and where to save money with little or no investment. The final detailed report and recommendations will enable a professional, structured, and defensible pathway towards accountability, compliance, transparency and genuine leadership action that reduce regulatory exposure and provide the hotel with a clear head-start in proving operational integrity
*Credentials: Training and certification for ISO14001 Lead Auditor Course and a science-based sustainability certification Coordinator and Auditor Course (ie. ISO14001 Environmental Management System, EarthCheck or EU Ecolabel). Registered auditor with a Conformity Assessment Body (ie. Control Union).
2. Prepare Sustainability Budgets for 2026 to manage risks and be accountable, compliant and transparent. Consider the following:
Note: EU Corporate Sustainability Reporting law require large companies to report on Double Materiality - both their financial risks and their impacts on people and the environment to provide comprehensive information to investors and stakeholders.
Large companies will increasingly require the SMEs they support to provide evidence of their carbon footprint measurement and sustainability actions.
*NOW Sustainability Reporting Tool makes it simple to explain to stakeholders why the hotel is a Force for Good, What’s Good Inside and Outside, Eco and Social Footprints with evidence reports and SDG Actions. It also includes a Direct Booking Link and welcomes stakeholder feedback to improve sustainability performance and communication to avoid any perception of greenwashing.
VIEW examples:
- Whatley Manor in the Cotswolds, UK
- The Hari in London, UK
- Grand Hotel Huis ter Duin in The Netherlands
- The Alpina Gstaad in Switzerland
We will give access to a knowledge platform starting with top management followed by employees
We will advise whether you are Greenwashing or not
We will train you on transparent greenwash-proof reporting (Sustainability, ESG & CSR) to be compliant with Green Claims Directive
We will advise on certification schemes, implementation & audit preparation to be compliant, & greenwash-proof reporting & communications to engage stakeholders
Specialists & Coaches in sustainability, decarbonization, sustainable design & MarComm will help you understand regulations that affect your business & propose strategies & scalable solutions.
We will assess sustainability efforts & staff knowledge in relation to regulations, to identify where to save money with little or no investment. Prepare pre-audit reports & rehearse the audit day activity
We will audit your supplier & determine whether they are greenwashing or not
We will monitor your achievements & define the process of continuous improvement including pre-audit preparation to obtain certification
NOW recommends globally recognised standards – EarthCheck, EU Ecolabel and ISO - that are fully aligned with current European regulations and leads in environmental responsibility.
Achieving an accredited sustainability certification is about actioning a rigorous validation process. Certification standards provide a framework that the hotel business must align with fully. The certification will only be awarded when the operations meet these standards.
EarthCheck +
EU Ecolabel +
ISO 14001 / ISO 9001 / ISO 50001 / ISO 26000 +