NOW is a global community of travellers and the travel industry who believe that we have a responsibility to be a force for good.
NOW Travel Diary ExperiencesLOG IN first, then share your travel experience content to be published.
Login to your website account
Generate / Forgot Password?
Cancel
Signup for a new account
By signing up or signing in, I acknowledge and agree to NOW’s Terms of Use and Privacy Policy.
ACCESS: NOW Sustainability Tool Worksheet and NOW Think-to-Action Forum
The password reset link has been sent on your registered email id.
Register
It must be NOW that people understand their own impact and be aware of the implications of their actions – from what they purchase, who they purchase from and how much they consume.
It must be NOW that the awareness of the urgency needs to be conveyed and a clear plan needs to be constructed with a timeline. In my field of architecture and design, we need to implement sustainability design considerations to adhere to guidelines and frameworks of companies like EarthCheck.
It must be now that we take climate change seriously. It’s real and we must act immediately. If governments won’t lead, then business needs to.
It must be now that tourism should follow the 4C’s to develop responsible tourism by empowering the local Communities, preserving the Culture and balancing Conservation of the environment with Commerce, so travellers can enjoy discovering a healthy and productive planet for a very long time.
Consumers are NOW very aware of the environmental, social and economic challenges that face the planet. Research clearly demonstrates that safety, health and wellness, and responsible business practices form an important part of all travel decisions.
It must be NOW that philanthropists and activists integrate local communities into our projects and work directly with them to produce real results. They are the ultimate guardians of their areas.
