Tyler Kirk

Tyler Kirk is a founding team member of NOW. He is instrumental in the innovative development of sustainability reporting technology for hotels to transparently communicate accountable practices and engage stakeholders support, and provide coaching and audit reviews. He is also in charge of Marketing Communications focused on PR and Social Media, and Editorial.

Tyler believes that a conscious travel and tourism can breed a sense of shared stewardship for our planet among people of different cultures that is vital in tackling the climate crisis.

Tyler is a graduate of the University of British Columbia with a major in political science and an active Gen Y consumer of a wide range of topics from selected media and peer to peer forum influencers. He believes that there is a need for stricter regulations around sustainability to protect consumers and battle misinformation and the prevalence of greenwashing which has made generations of all ages more sceptikal about brands, news sources and social media. He hopes to tackle this through NOW’s science-based, data-driven editorial content that will build knowledge and inspire action.

His is inspired by the Greek proverb: “A society grows great when old men plant trees whose shade they know they shall never sit in.”