Our Vision
Tomorrow’s travellers deserve a world where hospitality, people and planet prosper.
Hospitality Leader. Mover? SDG and Climate Champion?
As a decision maker in the hospitality industry, you are already a Leader. But unless you support the Sustainable Development Goals (SDG) and have a serious Net Zero Plan to maximise carbon emission reduction in tandem with offsetting with high-quality carbon credits, you’re fighting for the wrong team.
Hospitality and tourism is one of the largest employers on earth. Its potential to be a force for good is unparalleled.
NOW give leaders the support and tools to drive impactful and lasting change, inspire A.C.T.I.O.N., and the opportunity to leave behind a transformed culture of sustainability as a SDG & Climate Champion.
Why is Net Negative Emissions important?
Net Negative Emissions is a term by the Intergovernmental Panel on Climate Change. It is better than Net Zero emissions.
NOW’s working definition: removing more GHG than a business generates across its operations and entire supply chain. Think of it as actively being a force for good rather than just ‘doing less bad’, and it has spillover benefits for other people, companies, or localities that may not have the means or initiative to reduce their own carbon footprints.
Achieving Net Negative Emissions on time is the only way to secure a liveable planet. It is vital to hold businesses and countries to account but action must be more immediate and commitments must be scrutinized, verified and independently audited and certified by a credible accredited body.
Why the urgency?
The State of Climate Action 2025 by the World Resource Institute reported that unprecedented transformational changes across every sector, alongside large-scale carbon removal, are needed immediately to keep the Paris Agreement goal within reach. But despite some pockets of progress, such as rapid growth in EV sales and renewable power, climate action worldwide continues to fall far short of what’s needed.
Achieving Paris-aligned targets for 2030 is all the more vital. Should warming exceed 1.5°C even temporarily, already devastating impacts will only intensify, subjecting more people to increasingly frequent and severe storms, longer heatwaves and droughts, more extreme flooding and sea level rise, and more. Overshooting this threshold of warming also increases the likelihood that these future risks will compound one another, with multiple hazards battering communities at the same time.
Every fraction of a degree matters for lessening the scale and severity of these impacts. And the roadmap for reducing GHG emissions and enhancing carbon removals is clear: Everything from phasing out unabated fossil gas to electrifying industry is urgently required this decade — and remains technically feasible.
Solutions exist. We know what to do. We just need to act with the urgency this moment demands. It must be NOW!
Supporting the UNGC 10 Principles
NOW is a member of the United Nations Global Compact (UNGC) since 2021 and we respect and support the UNGC 10 Principles to guide our business policy and conduct. It establishes a common ethical and practical framework under four areas: human rights, labour, environment and anti-corruption. We also recognise the values enshrined in the United Nations (UN) Charter in the NOW Code of Conduct.
Since 2023, the UNGC recognize NOW as a Knowledge Partner and Market Mover for supporting the Better Hospitality Initiative.
View NOW Code of Conduct
