Find, track & directly book responsible hotels, resorts and retreats you can trust.
Members of the NOW Force for Good Alliance* are extraordinary and caring places to stay that provides a sustainable travel experience and takes responsibility for their impact on the community and the environment.
They offer a more conscious way to travel that promote authentic local experiences, create joy around being healthy and provide a high standard of comfort, nurturing and wellbeing in a sustainable way. Their inspiring team action an accredited sustainability** programme with accountability and transparency with the aim to deliver luxury that is not wasteful, reduce and offset their carbon footprint and safeguard their culture, community and destination for future generations.
Places to stay listed here are at different levels in their sustainability journey, ranging from those that have just started out on sustainability programmes to those that have been committed for decades. All of them are stepping up, showing progress, stopping the greenwash and being ‘the best’ they can be right now for our world.
They are entrusted with the NOW Sustainability Trust Icon to recognize the brand’s integrity, commitment to sustainability and a low-carbon inclusive way of doing business. They are beacons of businesses with purpose, led by brave and conscious operators and owners who believe ‘it is the right thing to do’ to be part of the solution.
*Launched Earth Day 2018
**Sustainability is development that meets the need of the present without compromising the ability of future generations to meet their own needs. UN Bruntland Report | Our Common Future
China: LUX* Tea Horse Road, Benzilan, LUX* Tea Horse Road, Lijiang. India: Leela Palace New Delhi, The Leela Palace Bengaluru, Planet Hollywood Goa, Ananda in the Himalayas. Indonesia: The Legian Bali, The Legian Sire, Lombok. Maldives: Soneva Fushi, Soneva Jani, Four Seasons Landaa Giraavaru, Four Seasons Private Island at Vovah, LUX* North Male Atoll, LUX* South Ari Atoll, Salt of Palmar. Mauritius: Hotel Le Recife, LUX* Belle Mare, LUX* Grand Baie, LUX* Grand Gaube, LUX* Le Morne, Tamassa Bel Ombre. Mongolia: Genghis Khan Retreat. Thailand: Soneva Kiri. Reunion Island: LUX* St Gilles.
Ireland: Marlefield House. Morocco: Kasbah du Toubkal. Netherlands: Grand Hotel Huis Ter Duin, Noordwijk. Switzerland: The Alpina Gstaad, The Dolder Grand, Hotel Storchen, Hotel Dolder Grand, Storchen Zurich, Widder Hotel. United Kingdom: Grantley Hall, Loch Torridon Hotel, The Athenaeum Hotel & Residences, The Hari London, Merchants Manor, Whatley Manor, Alladale Wilderness Reserve, Scotland.
Mexico: Banyan Tree Mayakoba. USA: Beechwood Hotel, Massachusetts
Note: Properties in NOW Sustainability Tool. View them now.
Note: Properties registered and/or in activation process. View them soon.
Preferred Hotels & Resorts
Pride of Britain Hotels
NOW is a global community of like-minded people who believe travellers and the travel industry have aresponsibility to be a force for good, for people and for planet.
These traveller tools aim to inform, inspire and empower you to boldly advance sustainability when you travel.
Travel consciously and use the power of your wallet to drive change, transform travel and help save our world.
It must be NOW!