NOW Sustainability Reporting Tool

A structured communication and management platform capable of compiling, organizing and presenting sustainability efforts transparently and consistently to inform and engage stakeholders.

EVIDENCE + CONSISTENCY + TRANSPARENCY = CREDIBILITY

The NOW Sustainability Reporting Tool includes features

that can provide EVIDENCE to substantiate what hotels claim,
that can show CONSISTENCY in what hotels do,
that can bring TRANSPARENCY in what hotels can prove, and
can make complex sustainability easier to understand and engage stakeholders.

A movable Sustainability Framework & Evidence ICON provide claims with easy access to evidence in the same page and A translation feature provides EU consumer accessibility in at least one official language in their country.

View how NOW Members use the NOW Sustainability Reporting Tool.

View WHATLEY MANOR, UK
View THE ALPINA GSTAAD, Switzerland
View GRAND HOTEL HUIS TER DUIN, Netherlands

The Empowering Consumers for the Green Transition Directive (ECGTD or EmpCo - EU 2024/825) was enforced on the 27th of March 2026, with rules to be applied by September 27, 2026.

EmpCo’s impact is global. Regardless of size or location, EmpCo rules and penalties will apply to any business (in the EU and abroad) with sustainability-related claims that reach the EU consumers. It makes sustainability communications a matter of legal and operational responsibility for companies by imposing clearer rules and stricter substantiation and verification requirements, with serious penalties for non-compliance.

How is the tool accessible?

Register to join NOW to receive a presentation.
Submit application and pay annual fee.
Access training for the NOW Sustainability Reporting Tool.
Access training to align communications with EmpCo requirements.

NOW understand that hotels are at different levels in their sustainability certification programme, and have varying capacities, resources and budgets. The NOW Sustainability Reporting Tool can be activated in stages – there are two mandatory pages for basic information and four optional pages for when substantiated data and images are available. Activating all six pages with accountable and compliant content = FULL TRANSPARENCY.

What's in it for hotels?

For all stakeholders*: An accountable, compliant and transparent source of sustainability information
For Human Resource & Sustainability Manager/Coordinator: A training tool
For Hotel Marketing, Sales and PR Team: A Sustainability Information Kit
For Hotel F&B/Spa Menu, Emails & Digital Devices/Monitors: Sustainability information to link to QR codes

^*All stakeholders – Hotel Owners/Investors, Management and Employees, Guests and Clients, Suppliers and Travel Operators, Media and Influencers, Auditors and Regulators

1. A Force For Good