NOW is the facilitator that works with this vital hospitality industry to drive every hotel property towards a just, climate-safe and regenerative future.
Today, the sustainability movement is falling short and our attention must focus on the root causes of our biggest challenges – human induced climate emergency, nature in crisis and systemic inequality.
The science is as clear as it is compelling. If global warming is to be contained between 1.5°C and 2°C above pre-industrial levels, carbon emissions need to be cut NOW. Hospitality businesses that are sustainable, compliant, communicate with transparency and remove more carbon than they emit are what travellers are demanding, investors backing and global governments legislating for.
Eight decades in the hospitality industry have taught us that travel can – and must – become a force for good. A future where people and planet prosper is worth fighting for. Join us NOW.
We help hotels to meet sustainability & decarbonisation goals with accountability & transparency, to build capacity, to be certified and EU regulation compliant, and to accelerate climate action to remove more carbon emissions than emitted (Net Negative Emissions) plus make 3+ SDGs a reality.
We developed an engaging technology for transparent sustainability reporting and advancing technology to address emissions plus give back to people and planet.
Hospitality leaders who are taking responsibility for their impacts and doing their part to make the Sustainable Development Goals (SDG) a reality.
NOW Members are change makers who “walk the talk” boldly rather than simply talk.
NOW offer access to knowledge and Specialists in Europe to make it easier to be accountable, certified and compliant, and take the lead on sustainability and climate action.
NOW offer a sustainability reporting tool for transparent stakeholder engagement and access to high-quality carbon credits verified by the most stringent certification on the market with rebates to help finance sustainability actions.
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NOW Force for Good Leaders Offer
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NOW Sustainability Reporting Tool
We believe that ‘doing good’ is better for business, your competitive advantage and your profit margin. But most importantly, it secures the kind of world you and your children want to live – and travel – in.