NOW Force for Good Alliance

An affiliation of extraordinary places to stay that provides a sustainable travel experience and takes responsibility for their total impact on communities and the environment wherever they are.

Why be a NOW Hotel Member?

NOW provides a differentiation and access to the conscious traveller, sustainability solutions and structures for action that raises the bar on accountability and transparency with no greenwash allowed.

NOW Resources


Message from NOW Chairman & CEOOnno Poortier

Watch NOW in 80 Seconds

Sustainable Tourism Matter

NOW Offset Carbon

Calculate & offset your air travel carbon footprint